Leandro Herrero: Viral Change and Values in Action
Explore Leandro Herrero’s Viral Change and social infection theory. Learn how organisational psychology and values in action drive authentic behavioral change.
Miglior citazione da Leandro Herrero: Viral Change and Values in Action
Real culture isn't a poster; it’s what gets rewarded, tolerated, and repeated when the pressure is on. It’s about 'viral change'—small, contagious behaviors that ripple out.
Questa lezione audio è stata creata da un membro della comunità BeFreed
Create me a podcast around values in actions like the work done by leandro herraro viral change organisational psychology
Domande frequenti
Viral Change is a ground-breaking management methodology developed by Leandro Herrero that focuses on how behaviors spread within an organization like a virus. Instead of traditional top-down mandates, it utilizes social infection theory to scale sustainable change through peer-to-peer influence. By identifying small, non-negotiable behaviors and leveraging internal networks, leaders can transform corporate culture more effectively than through standard change management processes.
Values in action represent the practical application of abstract corporate principles into daily behaviors. In the realm of organisational psychology, this shift ensures that culture is defined by what people actually do rather than what is written in a mission statement. When employees see values modeled through consistent actions, it builds trust and psychological safety, creating a foundation for long-term behavioral change across the entire workforce.
Social infection theory suggests that behaviors, ideas, and emotions spread through social networks via imitation and informal communication. In a corporate culture context, this means that change is most successful when it is driven by influential employees rather than just formal leadership. By understanding these social dynamics, organizations can foster a movement where positive behaviors become 'contagious,' leading to a more organic and resilient cultural evolution.
Scopri di più
Build Habits That Actually Stick
Despite good intentions, 80% of New Year's resolutions fail by February because most people don't understand how habits actually form in the brain. This learning plan provides science-backed frameworks to design sustainable habit systems that align with your identity and environment, making behavior change automatic rather than exhausting.
Lead Through Change with Alignment
This plan is essential for leaders navigating volatile organizational shifts who need to maintain team cohesion and trust. It is designed for managers and executives who want to master the art of consistent, impactful communication during periods of high-stakes transformation.
Values that increase happiness
This learning plan synthesizes cutting-edge research on what truly drives human happiness, moving beyond quick-fix solutions to explore the deeper values and connections that create lasting well-being. Ideal for anyone seeking evidence-based approaches to improve life satisfaction, develop meaningful relationships, and align their daily choices with their core values.
Explore Mind, Habits, Strategy & Culture
This plan bridges the gap between individual psychology and organizational success. It is essential for leaders and high-performers looking to master their habits while building resilient, strategic team cultures.
Culture, Leadership & Mindfulness
In today's volatile business landscape, technical skill alone is insufficient for effective leadership. This program is designed for managers and executives who want to combine emotional intelligence with strategic change management to build high-performance, conscious organizations.
Culture, Wealth, Business & Strategy
This learning plan is essential for leaders who want to bridge the gap between organizational health and financial performance. It is designed for entrepreneurs and executives seeking to integrate cultural foundations with rigorous strategic execution for sustainable growth.
What really matters
In a world obsessed with external metrics of success, many people find themselves achieving goals that don't bring genuine fulfillment. This learning plan helps individuals reconnect with their authentic values and purpose, guiding them to make choices that create meaningful impact and personal satisfaction.
Innovation, Behavioral Science & Culture
This learning plan is essential for leaders and change agents who need to bridge the gap between creative ideas and human execution. It is ideal for managers, HR professionals, and innovators looking to leverage psychological insights to build high-performing, adaptable organizational cultures.
Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
