
Ever wondered how Disney creates its legendary customer service? Disney U reveals the secrets behind training the world's most engaged employees - endorsed by CEOs of Mercedes-Benz and Cheesecake Factory for transforming ordinary staff into magic-makers who keep guests coming back.
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Walt Disney once said, "You can dream, create, design, and build the most wonderful place in the world, but it requires people to make that dream a reality." While countless books analyze Disney's creative genius, few explore the revolutionary system that trains the people who bring this magic to life. When management guru Tom Peters visited Disneyland in the 1980s, he was so impressed by the consistent excellence that he declared, "I'd rather be Mickey Mouse than AT&T." Behind this excellence stood Van France, a little-known educator who created an approach to employee development that has influenced customer service standards globally for over six decades. In 1955, as Disneyland's opening day loomed just months away, Walt recognized he needed not just brilliant creative minds designing the physical park, but a "human architect" to shape the people delivering the experience. Enter Van France, whose unconventional educational philosophy would transform corporate training forever.
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Creato da alumni della Columbia University a San Francisco

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