
Discover Jeremy Gutsche's New York Times Bestseller that unveils six patterns to unlock unstoppable ideas. Praised as "simply wow" by business leaders, this innovation bible teaches you to think like a hunter, not a farmer - the exact mindset that transformed today's most adaptive companies.
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We live in an era of unprecedented opportunity, yet most of us remain trapped by our evolutionary programming. For 500 generations, humans have been farmers, neurologically wired to repeat successful patterns. Once we find fertile ground, we instinctively cultivate it, creating rules and procedures to protect what works. This farming mindset served humanity well for millennia but leaves us dangerously unprepared for today's rapid changes. Consider the contrasting tales of two entrepreneurs. Roy Raymond founded Victoria's Secret after experiencing discomfort buying lingerie for his wife. His concept-a lingerie shop where men could comfortably purchase gifts-initially thrived. Yet Raymond missed a crucial insight: women buy most lingerie for themselves. When Leslie Wexner purchased the struggling business, he repositioned everything for female consumers, transforming it into a $6 billion megabrand while Raymond's next ventures failed. Now contrast this with Amancio Ortega, the reclusive billionaire behind Zara. Despite being one of the world's richest people, Ortega maintains a modest lifestyle-wearing the same blue outfit daily and eating in his company cafeteria. Zara revolutionized fashion retail through unprecedented speed, converting designs to store-ready products in just fourteen days versus the industry's typical months-long timeline. Unlike farmers who protect established patterns, Ortega remains insatiable, constantly seeking improvement and new opportunities. The difference? Raymond fell into classic farmer traps: complacency with initial success, repetitive thinking, and overprotection of beliefs. Ortega embraced the hunter mindset-always hungry, always adapting.
Scomponi le idee chiave di Better and Faster in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Better and Faster in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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