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    Yes! book cover

    Yes! by Noah J. Goldstein Summary

    Yes!
    Noah J. Goldstein
    3.97 (12350 Reviews)
    PsychologyBusinessSelf-growthRelationship
    Resumen
    Puntos Clave
    Autor
    Preguntas Frecuentes

    Overview of Yes!

    "Yes!" reveals 50 science-backed persuasion techniques that transformed marketing forever. Did you know framing choices as potential losses rather than gains dramatically increases effectiveness? Endorsed by top business schools, this guide has become the secret weapon for ethical influence in boardrooms worldwide.

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    ”
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    Yes! no es solo un libro — es una clase magistral en Psychology. Para ayudarte a absorber sus lecciones de la manera que mejor te funcione, ofrecemos cinco modos de aprendizaje únicos. Ya seas un pensador profundo, un aprendiz rápido o un amante de las historias, hay un modo diseñado para tu estilo.

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    Creado por exalumnos de la Universidad de Columbia en San Francisco

    BeFreed Reúne a una Comunidad Global de Más de 200,000 Mentes Curiosas
    Ver más sobre cómo se habla de BeFreed en la web

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
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    comments
    12
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    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
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    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
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    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
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    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
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    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
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    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
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    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
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    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
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    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
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    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
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    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
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    Aprende Cualquier Cosa, Personalizado

    DiscordLinkedIn
    Resúmenes de libros destacados
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    Categorías en tendencia
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Lista de lectura de celebridades
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    Colección premiada
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Temas destacados
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    Mejores libros por año
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Herramientas de aprendizaje
    Knowledge VisualizerAI Podcast Generator
    Autores destacados
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs otras apps
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    Información
    Sobre Nosotrosarrow
    Preciosarrow
    Preguntas Frecuentesarrow
    Blogarrow
    Carrerasarrow
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    Programa de Embajadoresarrow
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    Puntos Clave

    1

    The Tiny Word That Changed Everything

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    In 1966, John Lennon climbed a ladder in a London gallery, squinted through a ceiling-mounted spyglass, and found a single word that would alter his life: "yes." That moment sparked his relationship with Yoko Ono and inspired "All You Need Is Love." Yet securing that powerful "yes" from others isn't about luck or charisma-it's about understanding the hidden levers of human psychology. This book reveals how tiny, scientifically-validated tweaks to your approach can transform your persuasive power. Bill Gates named it among his five favorite books, and Malcolm Gladwell called it "utterly compelling." The secret? Minor adjustments, backed by rigorous research, can turn anyone from a persuasion lightweight into a heavyweight-not through manipulation, but by aligning with how our minds naturally work.

    2

    Why We Follow the Crowd and Who Influences Us Most

    3

    When Good Intentions Backfire and How the Magnetic Middle Pulls Both Ways

    4

    When Too Many Choices Paralyze Decision-Making

    5

    Small Gifts That Create Powerful Obligations

    6

    Building Mountains from Molehills Through Commitment

    7

    Creating Conditions Where Yes Becomes the Natural Response