
Friedman's groundbreaking bestseller reveals how technology flattened global competition, earning the inaugural FT/Goldman Sachs Business Book Award. Inspired by Infosys CEO Nilekani, it challenges readers: In a world where Berlin's fall and Netscape's rise reshaped economies, are you prepared to compete?
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The Berlin Wall fell, Windows rose, and the world changed forever. When Thomas Friedman visited Bangalore in the early 2000s, he witnessed something extraordinary: Indian engineers designing airplane components for Boeing, accountants preparing American tax returns, and radiologists reading CT scans for U.S. hospitals - all from their desks in India. This wasn't just outsourcing; it was a fundamental reshaping of how work happens. The technological revolution had created a level playing field - a "flat world" - where talent could collaborate across continents as easily as across cubicles. Imagine waking up tomorrow to discover that your colleagues, competitors, and collaborators could be anyone, anywhere on the planet. That's exactly what happened at the turn of the millennium, when a perfect storm of technologies - affordable personal computers, fiber-optic connectivity, standardized software protocols - converged to create what Friedman calls the "flat-world platform." This wasn't just another business trend; it represented one of history's most significant turning points, comparable to the printing press or electricity in its transformative power. And remarkably, we're still living through its consequences today.
Desglosa las ideas clave de The World Is Flat en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The World Is Flat en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

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Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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