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    Power of Positive No by William Ury Summary

    Power of Positive No
    William Ury
    4 (3695 Reviews)
    BusinessCommunication skillSelf-growthRelationship
    Resumen
    Puntos Clave
    Autor
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    Overview of Power of Positive No

    Master negotiator William Ury reveals how saying "no" can strengthen relationships, not destroy them. Harvard's negotiation expert teaches his transformative "Positive No" technique - the same approach that's reshaped corporate training programs worldwide. What could you achieve by refusing the right way?

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    “

    Our biggest obstacle to saying No successfully isn't others but ourselves-our tendency to react emotionally without clear purpose.

    ”
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    Creado por exalumnos de la Universidad de Columbia en San Francisco

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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

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    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
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    "Makes me feel smarter every time before going to work"

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    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
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    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
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    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
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    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
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    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
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    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    Categorías en tendencia
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Lista de lectura de celebridades
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    Colección premiada
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Temas destacados
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    Mejores libros por año
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Herramientas de aprendizaje
    Knowledge VisualizerAI Podcast Generator
    Autores destacados
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
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    Puntos Clave

    1

    The Crossroads We All Face

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    Your boss asks you to take on yet another project when you're already drowning. Your friend requests a favor that would derail your weekend plans. Your child demands something you know isn't right. In these moments, a knot forms in your stomach. Say Yes and betray yourself. Say No and damage the relationship. It's a trap we fall into daily, believing we must choose between protecting ourselves and preserving connections. But what if this entire dilemma rests on a false premise? What if the most powerful No actually strengthens relationships rather than destroying them? The secret lies in a counterintuitive truth: an effective No isn't rooted in what you're against-it flows from what you're for. This simple insight transforms everything. When you say No to protect something you deeply value, you're not rejecting the other person. You're honoring yourself and, paradoxically, respecting them enough to be honest. This is the essence of the Positive No-a three-part structure that affirms your values, establishes boundaries, and opens new possibilities. It's a marriage of language's two most fundamental words, bringing together Yes for community and connection with No for individuality and protection.

    2

    The Trap That Keeps Us Stuck

    3

    Discovering Your Deeper Yes and Building Your Power Base

    4

    Respecting Your Way to Yes

    5

    Delivering Your Yes-No-Yes and Setting Boundaries That Hold

    6

    Opening New Doors with Your Second Yes

    7

    The Gift of Yes and No Together