The Art of Social Media book cover

The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick Summary

The Art of Social Media
Guy Kawasaki & Peg Fitzpatrick
3.55 (2691 Reviews)
Communication Skill
Business
Entrepreneurship
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of The Art of Social Media

Master the digital landscape with Guy Kawasaki's essential playbook - 100+ actionable tips from Apple's legendary evangelist. Even seasoned marketers were stunned by the "Reshare Test" revelation. Want to build influence like industry leaders? This fluff-free guide is your secret weapon.

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Puntos Clave

1

The Digital Megaphone: Your Social Media Revolution

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Social media isn't just another marketing channel-it's the new currency of influence in our connected world. What makes "The Art of Social Media" revolutionary is its practical approach from two battle-tested practitioners who've built audiences in the millions. Unlike theoretical academics studying from afar, Guy Kawasaki and Peg Fitzpatrick deliver actionable wisdom from daily experimentation in the digital trenches. Their approach transforms complicated social media concepts into clear, implementable strategies that work for individuals and corporations alike. The digital landscape rewards those who understand its unwritten rules. When Mark Cuban calls a book "the bible of social media," it demands attention. The principles within these pages offer the roadmap to transform your digital presence from amateur to extraordinary-not through gimmicks or tricks, but through proven strategies that build authentic connection and lasting influence.

2

Your Five-Second First Impression

3

Feeding the Content Monster

4

Crafting Content That Resonates

5

Mastering the Art of Conversation

6

Creating Your Digital Ecosystem

7

The Five Agreements of Digital Influence

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The Art of Social Media no es solo un libro — es una clase magistral en Communication Skill. Para ayudarte a absorber sus lecciones de la manera que mejor te funcione, ofrecemos cinco modos de aprendizaje únicos. Ya seas un pensador profundo, un aprendiz rápido o un amante de las historias, hay un modo diseñado para tu estilo.

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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@Moemenn
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@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
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@Matt, YC alum
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likes
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@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
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star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
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@SofiaP
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star
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