
In "Rogue Waves," Fortune 500 innovation expert Jonathan Brill reveals how to transform sudden market threats into profitable opportunities. Endorsed by Adam Grant, this actionable framework helps businesses navigate radical change. What if the next disruption isn't your downfall, but your biggest breakthrough?
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A hundred-foot wall of water rises from nowhere. No warning, no gradual swell-just sudden, catastrophic force capable of crushing the most advanced vessels. These rogue waves were dismissed as folklore until 1995, when an oil platform in the North Sea recorded an 85-foot monster during a storm. Scientists now know these giants appear roughly every ten hours in turbulent conditions, forming when smaller waves converge with devastating precision. Your business faces the same phenomenon. Right now, technological shifts, social upheavals, economic pressures, and political conflicts are building beneath the surface. When they collide, they don't just create change-they create transformation so sudden and complete that entire industries vanish. Blockbuster. Yellow Pages. Kodak. These weren't failures of effort or intelligence. They were organizations built for yesterday's storms, obliterated by today's reality. The question isn't whether these waves will hit. Research shows they're arriving faster and with greater force than ever before. The question is whether you'll capsize or learn to roll upright like a kayak-vulnerable to tipping, yes, but designed for rapid recovery. Porter's Competitive Strategy couldn't save Porter's own consultancy from bankruptcy. Blue Ocean Strategy didn't prevent Cirque du Soleil's collapse during the pandemic. These frameworks dominated business schools for decades, yet they share a fatal flaw: they assume tomorrow resembles today. Consider Carl Icahn, a legendary investor who lost $200 million doubling down on Blockbuster's brick-and-mortar stores while Netflix rode the broadband wave to become the decade's top performer. Years later, he tried acquiring HP with Xerox, only to watch the deal collapse when COVID-19 decimated Xerox's office copier business while HP's diversified portfolio weathered the storm. What's needed isn't invulnerability but resilience. Not the unsinkable ship but the kayak that tips easily yet rights itself faster than competitors can capitalize.
Desglosa las ideas clave de Rogue Waves en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Rogue Waves en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Rogue Waves a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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