
Why do successful companies fail? Clayton Christensen's groundbreaking "The Innovator's Dilemma" reveals how disruptive technologies topple industry giants. Praised by Steve Jobs and named one of the six most important business books ever by The Economist, it forever changed how we understand innovation.
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Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Here's a puzzle that keeps executives awake at night: Why do well-managed, innovative companies-praised by analysts, beloved by customers, studied in business schools-suddenly lose their dominance to scrappy upstarts? We're not talking about complacent dinosaurs. We're talking about Sears, once representing 2% of all U.S. retail sales, missing the discount retail revolution. IBM missing minicomputers. Digital Equipment Corporation missing personal computers. The pattern is haunting because these companies received their highest accolades precisely when they were ignoring the threats that would destroy them. The answer lies in a counterintuitive insight: the very management practices that create success-listening to customers, pursuing higher margins, investing in better products-become the mechanisms of failure when facing certain types of innovation.
Desglosa las ideas clave de Disruptive Innovation en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Disruptive Innovation en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Disruptive Innovation a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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