
Nobel laureate Robert Shiller reveals how viral stories - not just data - drive economic booms and crashes. Using innovative digital analysis, he shows why understanding narratives could help predict the next financial crisis. Even central bankers are taking notes.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Why did Bitcoin skyrocket despite having no intrinsic value? What drove Americans to buy overpriced homes before the 2008 crash? Nobel Prize-winning economist Robert J. Shiller reveals a powerful truth: viral stories drive economic behavior far more than rational analysis. Traditional economics focuses on mathematical models and rational actors, but Shiller demonstrates that contagious narratives-spreading like epidemics through populations-trigger booms, busts, and everything in between. These stories don't just reflect economic reality; they create it. When we understand the narratives driving markets, we gain insight into seemingly irrational economic behavior that mathematical models simply can't explain.
Desglosa las ideas clave de Narrative Economics en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Narrative Economics en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Narrative Economics a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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