
"Scarcity" reveals why having too little reshapes our minds, decisions, and lives. Challenging conventional wisdom that failure causes poverty, Mullainathan and Shafir argue the reverse: scarcity itself creates failure. What if your empty wallet is actually emptying your mental bandwidth?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Picture a firefighter racing toward an emergency, mind laser-focused on equipment checks and rescue protocols. Yet in this heightened state of readiness, 79% forget one critical safety measure: buckling their seatbelt. Vehicle accidents are the second leading cause of firefighter deaths, but when the alarm sounds, this simple act vanishes from awareness. This isn't carelessness-it's the paradox of scarcity at work. Whether you're racing against a deadline, stretching your last twenty dollars until payday, or a dieter obsessing over forbidden chocolate cake, you're experiencing the same psychological force. Scarcity-having too little of what you need-doesn't just limit resources. It fundamentally rewires how your brain processes information, makes decisions, and perceives the world. This insight explains puzzles that have baffled economists and psychologists for decades: Why do the busiest people keep taking on more? Why do smart people make shortsighted financial choices? Why does poverty seem to perpetuate itself regardless of individual talent or effort?
Desglosa las ideas clave de Scarcity en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Scarcity en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Scarcity a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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