
Thaler's Nobel Prize-winning exploration reveals how humans - not rational "Econs" - make predictably irrational decisions. By challenging economic orthodoxy with humor and insight, "Misbehaving" transformed retirement planning policies worldwide. Ever wonder why opt-out programs work better than opt-in? The answer might surprise you.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Ever notice how you'll spend twenty minutes hunting for a coupon to save five dollars on groceries, but wouldn't bother saving the same amount on a $500 laptop? Or how lottery winners often blow their winnings while carefully budgeting their paychecks? For decades, economists dismissed these behaviors as irrelevant quirks. But what if these "quirks" reveal something fundamental about how humans actually make decisions? This question consumed Richard Thaler, an economist who spent forty years documenting how real people deviate from the rational ideal. His work didn't just challenge economic orthodoxy-it birthed an entirely new field called behavioral economics, earning him a Nobel Prize and reshaping everything from retirement policy to tax collection. Economics built its entire foundation on a fictional character called Homo economicus-perfectly rational beings who optimize every decision, never contradict themselves, and process information without bias. Economists loved this character because it allowed them to build elegant mathematical models. There was just one problem: nobody actually behaves this way. Thaler discovered this early in his teaching career through a simple exam. His microeconomics students scored an average of 72 out of 100 points and were furious, despite his explanation that grades would be curved. His solution? Make the next exam equally difficult but worth 137 points instead. Students now averaged 96 points-actually performing worse percentage-wise-but left the classroom delighted. This made no sense in traditional economic theory, where only real outcomes should matter, not arbitrary numerical scores.
Desglosa las ideas clave de Misbehaving en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Misbehaving en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Misbehaving a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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