
In "Messengers," Martin and Marks reveal why we trust certain voices over others, regardless of truth. Endorsed by influence expert Robert Cialdini, this eye-opening exploration explains how eight key traits - from dominance to vulnerability - determine who shapes our beliefs in today's misinformation landscape.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
These messenger effects fundamentally shape not just who we listen to and what we believe, but ultimately who we become.
Desglosa las ideas clave de Messengers en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Messengers en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Messengers a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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Ever wonder why identical messages get different responses depending on who delivers them? Consider Michael Burry, the eccentric hedge fund manager who predicted the 2008 financial crisis. Despite making his investors a 726% return by spotting fatal flaws in subprime mortgages, Burry-awkward, one-eyed, dressed in shorts and t-shirts-remained largely unacknowledged. Meanwhile, Deutsche Bank's Greg Lippman sold identical insights more successfully by better fitting the "messenger profile," earning a $47 million bonus while Burry's correct message traveled only so far. This phenomenon-where the messenger matters more than the message-shapes everything from boardroom decisions to presidential elections, revealing fundamental truths about human psychology that determine whose voices we hear and whose we ignore.