
In "Win Bigly," Dilbert creator Scott Adams reveals why facts don't matter in persuasion. This NYT bestseller predicted Trump's victory using persuasion psychology. Want to know why Tim Ferriss fans can't stop discussing it? Master emotional triggers that bypass rational thought - and win any argument.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
In February 2016, Scott Adams made a bold prediction that left many scratching their heads. While political experts were writing Donald Trump's political obituary after he failed to disavow the KKK on CNN, Adams saw something different. As a trained hypnotist, he recognized Trump possessed "weapons-grade persuasion skills" - perhaps the most powerful he'd ever witnessed. This wasn't just political analysis; it was a revelation about how human minds actually work. What if our decisions aren't based on facts and logic, but on emotional triggers and persuasion techniques that bypass our rational minds? What if Trump wasn't just a political anomaly but a master persuader who understood human psychology better than the experts analyzing him?
Desglosa las ideas clave de Win Bigly en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Win Bigly en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Win Bigly a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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