
Discover how to create profound behavior change in "Influencer" - the New York Times bestseller that transformed how Fortune 500 companies approach leadership. Stephen Covey called it "an instant classic" for its proven strategies that turn impossible challenges into achievable transformations.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What separates those who can transform hardened criminals into productive citizens from those who can't even get teenagers to clean their rooms? The answer lies not in charisma or authority, but in understanding the science of influence. "Influencer" reveals that behavior change isn't magic - it's a learnable skill based on specific principles that anyone can master. When Dr. Mimi Silbert transforms felons with four convictions into productive citizens at Delancey Street Foundation, she's not performing miracles - she's systematically applying influence strategies that work. The breakthrough discovery of influence masters is that massive change often hinges on just a few vital behaviors. When Thailand faced an AIDS epidemic in the late 1980s with experts predicting eventual infection of 25% of adults, Dr. Wiwat Rojanapithayakorn identified that 97% of new infections came through sex workers. By focusing on one vital behavior - ensuring sex workers demanded condom use - he cut new infections by 80% within just two years, preventing an estimated 5 million infections. Think about your own challenges. Are you trying to change everything at once? The key is identifying specific, high-leverage behaviors that create cascading effects. Relationship expert Howard Markman demonstrated this by showing how watching couples argue for just 15 minutes reveals behaviors that predict with 90% accuracy whether they'll be happily together five years later. When you discover the vital few behaviors and change those, even massive problems can collapse like a house of cards.
Desglosa las ideas clave de Influencer en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Influencer en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Influencer a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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