
In "Lead with a Story," Paul Smith reveals how narratives outperform data in persuasion and leadership. Why do Fortune 500 execs swear by storytelling? Because our brains are hardwired for stories, not spreadsheets - a revelation changing how business communicates forever.
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Captura ideas clave en un instante para un aprendizaje rápido
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Imagine a meeting where everyone is checking their phones-until the leader says, "Let me tell you a story." Suddenly, all eyes look up, all devices go down. This simple shift represents the profound difference between forgettable communication and leadership that inspires action. The world's most successful organizations-Microsoft, Nike, 3M, Disney, Procter & Gamble-have rediscovered what humans have known for millennia: stories are our most powerful tool for connection and persuasion. Many have even designated corporate storytellers and replaced bullet points with strategic narratives. Why? Because while experience might be the best teacher, a compelling story comes in a close second-and is infinitely more scalable.
Desglosa las ideas clave de Lead with a Story en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Lead with a Story en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Lead with a Story a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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