
Dive into your brain's hidden universe with neuroscientist David Eagleman's "Incognito." Named a "Best of 2011" by Boston Globe, this mind-bending exploration reveals why you hit the brake before consciously seeing danger. Are you really in control of your decisions?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What if the person you think you are is actually just a passenger? Right now, as you read this sentence, your brain is making thousands of decisions without consulting you. It's adjusting your posture, filtering background noise, regulating your heartbeat, and perhaps even nudging you toward that cookie on the counter-all while you remain blissfully unaware. This isn't science fiction. It's the unsettling reality revealed in *Incognito*, where neuroscientist David Eagleman demonstrates that consciousness-the "you" experiencing this moment-is merely a tiny ambassador of a vast neural empire operating in darkness. Most of what drives your choices, shapes your personality, and defines your reality happens in neural corridors you'll never access. Beneath your skull lies the most complex structure in the known universe: 86 billion neurons forming trillions of connections, each one a universe of electrochemical activity. A single cubic centimeter of brain tissue contains as many connections as stars in the Milky Way. Yet here's what should terrify and amaze you-conscious awareness represents perhaps one ten-millionth of what's happening in there. Think about tying your shoes. You've done it thousands of times, yet if asked to explain the exact sequence without looking, you'd likely fail. Your hands know; your consciousness doesn't. This gap between what your brain knows and what you can access defines the human condition. This revelation doesn't just challenge how we think about ourselves; it upends our entire understanding of responsibility, morality, and what it means to be human.
Desglosa las ideas clave de Incognito en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Incognito en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Incognito a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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