How to Launch a Brand book cover

How to Launch a Brand by Fabian Geyrhalter Summary

How to Launch a Brand
Fabian Geyrhalter
3.91 (191 Reviews)
Business
Entrepreneurship
Leadership
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of How to Launch a Brand

In just 120 pages, Fabian Geyrhalter's Amazon #1 bestseller reveals the step-by-step blueprint elite entrepreneurs use to launch unforgettable brands. What makes this American Graphic Design Award winner the secret weapon for identity designers with 13+ years of experience?

Similar books to How to Launch a Brand

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Puntos Clave

1

Why Most Startups Launch Backwards-And How You Can Do It Right

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When was the last time you encountered a new product that instantly felt like an established brand? That seamless experience-where every touchpoint from name to packaging tells a cohesive story-is no accident. It's the result of deliberate brand architecture built from day one. Most entrepreneurs launch first and brand later, treating identity as an afterthought rather than a foundation. This backwards approach explains why so many promising startups struggle to gain traction despite quality products. Building a brand isn't about slapping a logo on your product; it's about creating a comprehensive system where soul, attractiveness, and smarts work together to forge genuine connections with your audience before you ever open your doors.

2

The Strategic Foundation: Building Your Brand Platform

3

Connecting With Your Audience: The Heart of Brand Strategy

4

The Soul of Your Brand: Philosophy and Personality

5

The Power of a Great Name and Visual Identity

6

Creating a Cohesive Brand Experience

7

Building Your Brand in the Digital Age-And Beyond

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
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star
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star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
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