Lanzamiento: La fórmula secreta de un millonario de Internet para vender casi cualquier cosa en línea, crear un negocio que ames y vivir la vida de tus sueños book cover

Lanzamiento

La fórmula secreta de un millonario de Internet para vender casi cualquier cosa en línea, crear un negocio que ames y vivir la vida de tus sueños

Jeff Walker
3.99(4398 Reviews)

Resumen de Lanzamiento

"Launch" revela la Fórmula de Lanzamiento de Productos de 500 millones de dólares de Jeff Walker, transformando a personas comunes en emprendedores digitales. Más allá de las tácticas de marketing, es el esquema que Sean Jackson llama "una tarjeta de presentación de 15 dólares" que establece autoridad al instante. Domina el sistema de cuatro fases que ha revolucionado el éxito de los negocios en línea.

Temas clave en Lanzamiento

  • product launch formula
  • email list building
  • sideways sales letters
  • psychological sales triggers
  • relationship marketing

Citas de Lanzamiento

  • Hope Marketing left results entirely to chance.

  • Launches have only gotten bigger and better.

  • Email subscribers are approximately 20 times more powerful.

  • Customers are 10-15 times more valuable than prospects.

  • List building should be your obsessive focus.

Personajes en Lanzamiento

  • Jeff WalkerAuthor and creator of the Product Launch Formula
  • Mary WalkerJeff's wife who supported the family

Sobre el Autor

Sobre el autor de Lanzamiento

Jeff Walker, autor del bestseller Launch: How To Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams, es un emprendedor pionero y estratega de lanzamientos de productos. Nativo de Colorado, Walker transformó su experiencia como padre de familia en casa en una carrera revolucionaria en el marketing online. Desarrolló el marco probado Product Launch Formula (PLF) que ha impulsado más de 1.000 millones de dólares en ventas para emprendedores de todo el mundo. Su experiencia en la creación de lanzamientos que generan gran expectación, mediante tácticas de anticipación y alianzas estratégicas, proviene de décadas de perfeccionamiento de estrategias para la era digital.

La influencia de Walker se extiende más allá de su libro éxito de ventas del New York Times hasta su programa de formación insignia PLF, sus eventos anuales PLF Live y su comunidad de alto nivel Launch Club. Reconocido por Forbes como el "hombre de los 400 millones de dólares", sus métodos se enseñan en las mejores escuelas de negocios y son implementados tanto por startups como por marcas consolidadas.

Solo el programa PLF ha generado casi 50 millones de dólares en ventas, consolidando la reputación de Walker como la autoridad definitiva en lanzamientos de productos éticos y escalables. Su trabajo tiende un puente entre el contenido educativo gratuito y el coaching premium, empoderando a los creadores para monetizar su experiencia mientras mantienen la confianza de su audiencia.

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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@Raaaaaachelw
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@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
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12
likes
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
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254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

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