Doppelganger book cover

Doppelganger by Naomi Klein Summary

Doppelganger
Naomi Klein
4.2 (32191 Reviews)
Politics
Society
Psychology
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of Doppelganger

In "Doppelganger," Naomi Klein explores her unsettling mistaken identity with Naomi Wolf, unraveling our fragmented reality. Winner of the Women's Prize for Non-Fiction, this "breathless" bestseller captures our "berserk period" where truth blurs and conspiracy thrives. What happens when your mirror self becomes your opposite?

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Puntos Clave

1

When Your Name Gets Hijacked by Your Ideological Opposite

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Have you ever Googled yourself and found someone else living a version of your life-but twisted into something unrecognizable? For Naomi Klein, this wasn't just an awkward moment at a cocktail party. Her "doppelganger," fellow author Naomi Wolf, didn't just share her first name and Jewish heritage-she shared her audience, her publisher type, even her signature big hair. Both wrote influential feminist-adjacent books in the 1990s that challenged power structures. But while Klein continued investigating corporate capitalism and climate change, Wolf veered into dangerous territory: claiming Edward Snowden might be a government plant, suggesting Ebola outbreaks were orchestrated, and eventually becoming a leading voice in COVID-19 conspiracy theories. When the pandemic hit, the stakes skyrocketed. Twitter's algorithm began autocompleting Klein's name when people searched for Wolf. Every misattribution now associated Klein with claims that vaccines were "tyrannical platforms" ushering in Chinese-style social control, or that public health measures paralleled Nazi Germany. The irony cut deep: Klein had built her career critiquing corporate branding in *No Logo*, yet now found herself desperately trying to "defend her brand" against someone else's contamination of it.

2

The Uncomfortable Truth About Personal Branding

3

Welcome to the Mirror World

4

When Yoga Teachers Become Propagandists

5

When Words Lose All Meaning

6

The Real Conspiracy Hiding in Plain Sight

7

Unselfing: The Path Beyond Our Digital Doubles

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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@Cashflowbubu
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star
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@Moemenn
platform
star
star
star
star
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

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@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
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@Pitiful
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96
likes
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@OojasSalunke
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@Cashflowbubu
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