Cautivar: La ciencia de tener éxito con las personas book cover

Cautivar

La ciencia de tener éxito con las personas

Vanessa Van Edwards
4.11(7965 Reviews)

Resumen de Cautivar

Descifra el comportamiento humano con la ciencia en "Captivate", la guía revolucionaria que convierte las interacciones incómodas en conexiones poderosas. Presentado en podcasts influyentes y elogiado por emprendedores de todo el mundo, el laboratorio de investigación de Van Edwards revela los detonantes ocultos que hacen que le agrades a la gente al instante.

Temas clave en Cautivar

  • nonverbal communication
  • social game plan
  • behavior hacking
  • first impression science
  • interpersonal intelligence

Citas de Cautivar

  • People decide whether they like you in the first seven seconds of meeting you.

  • Faking social comfort simply doesn't work.

  • Confidence matters more than reputation or expertise.

  • The most successful connectors position themselves in 'Social Zone' sweet spots.

  • Emotions are contagious, even from brief 500-millisecond exposures to facial expressions.

Personajes en Cautivar

  • Vanessa Van EdwardsAuthor and behavioral researcher
  • Harry TrumanU.S. President used as a case study in networking
  • Dr. Barbara WildResearcher who studied emotional contagion
  • Arild RemmereitConductor used as a case study for trust

Sobre el Autor

Sobre el autor de Cautivar

Vanessa Van Edwards, autora del superventas Captivate: The Science of Succeeding with People, es una reconocida investigadora del comportamiento y experta en comunicación, especializada en estrategias interpersonales respaldadas por la ciencia. Su libro combina la psicología y la autoayuda, ofreciendo marcos de trabajo prácticos para dominar el carisma, la creación de sintonía y la influencia; temas fundamentados en su década de liderazgo en Science of People, una plataforma de formación utilizada por empresas de Fortune 500 e instituciones como Harvard y el MIT.

Edwards amplía estos conceptos en su obra posterior, Cues: Master the Secret Language of Charismatic Communication, que debutó en la lista de los más vendidos de The Wall Street Journal.

Comentarista frecuente para CNN, BBC y Fast Company, Edwards llega a más de 70 millones de espectadores a través de sus tutoriales de YouTube y su charla TEDx viral. Diseña talleres corporativos para Google, Microsoft y Amazon, mientras imparte los cursos de comunicación mejor valorados de LinkedIn Learning. Captivate ha sido traducido a 17 idiomas, consolidando su estatus como un recurso global para profesionales que buscan estrategias sociales basadas en evidencia.

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Preguntas Frecuentes Sobre Este Libro

Creado por exalumnos de la Universidad de Columbia en San Francisco

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@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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