
In "Made You Look," neuroscientist Carmen Simon reveals how brain science can transform your ability to capture attention. Using EEG technology and a four-part framework, she teaches what truly makes people look - and remember. Ever wonder why some presentations stick while others fade?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Ever wonder why your carefully crafted presentation gets glazed-over looks while a competitor's half-baked pitch gets enthusiastic nods? Here's the uncomfortable truth: during virtual presentations, audiences direct a mere 10-12% of their attention to you. The rest? Scattered across slides, email notifications, and that oddly compelling dust particle floating across their screen. Over 40% of your content goes completely unseen-not because it lacks value, but because you're fighting against the brain's fundamental wiring. We live in an attention economy where capturing focus has become harder than ever, yet most of us still communicate as if we're living in a world where people actually pay attention by default.
Desglosa las ideas clave de Made You Look en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Made You Look en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Made You Look a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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