
In "Be the Unicorn," William Vanderbloemen reveals 12 data-driven habits separating exceptional leaders from average ones. What soft skills made Blake Mycoskie's TOMS Shoes revolutionary? Discover why this "highly addictive" guide is transforming leadership culture in our AI-dominated professional landscape.
William Vanderbloemen, author of Be the Unicorn: 12 Data-Driven Habits That Separate the Best from the Rest, is a leadership development expert and founder of Vanderbloemen Search Group, specializing in executive talent acquisition for faith-based organizations.
Blending 15+ years as a senior pastor with Fortune 200 corporate HR experience, his work bridges ministry leadership and data-backed professional growth strategies. The book distills insights from surveying 250,000 professionals, revealing human-centric habits that elevate top performers—a theme reflecting Vanderbloemen’s core philosophy of intentional leadership and self-awareness.
A contributor to Forbes on mission-driven leadership and host of the Vanderbloemen Leadership Podcast, he previously authored Next: Pastoral Succession That Works, a guide for seamless leadership transitions in religious institutions. His research on workplace dynamics has been cited in Fast Company and Entrepreneur, while Vanderbloemen Search Group has facilitated over 30,000 executive placements globally. Be the Unicorn synthesizes his unique perspective on cultivating authenticity and adaptability in an era of rapid organizational change.
Be the Unicorn identifies 12 data-driven habits that elevate exceptional leaders, blending actionable strategies with real-world examples. Drawing from 30,000 interviews, Vanderbloemen emphasizes traits like agility, anticipation, curiosity, and purpose-driven leadership to help professionals stand out in competitive environments. The book includes worksheets, case studies, and insights from leaders like Dolly Parton and Warren Buffett.
Aspiring leaders, CEOs, hiring managers, and career-driven professionals seeking to distinguish themselves will benefit most. Vanderbloemen’s research-backed habits are particularly valuable for those navigating industries like tech, entrepreneurship, or corporate leadership. The book’s interactive tools also appeal to readers wanting structured personal growth.
Yes—the book offers a rare blend of empirical data and practical advice, with frameworks applicable across industries. Its focus on teachable habits (e.g., responsiveness, self-awareness) and profiles of leaders like Salesforce’s Marc Benioff make it a standout in leadership development.
The habits include being fast, authentic, agile, a problem solver, anticipator, prepared, self-aware, curious, connected, likable, productive, and purpose-driven. Each chapter provides case studies, takeaways, and exercises to help readers cultivate these traits.
Vanderbloemen argues authenticity builds trust and relatability, citing examples like Warren Buffett’s transparency. The habit involves aligning actions with core values and openly addressing mistakes—a trait linked to long-term team loyalty and organizational success.
Curiosity is framed as a catalyst for innovation, enabling leaders to adapt to trends like AI and remote work. Vanderbloemen highlights Richard Branson’s exploratory mindset and emphasizes asking questions to uncover hidden opportunities.
Unlike theoretical guides, Be the Unicorn uses data from 30,000 professionals to identify teachable habits. It’s more actionable than Atomic Habits and more research-focused than The One Minute Manager, with tools like self-assessment checklists.
Yes—its emphasis on agility and anticipation equips readers to pivot industries or roles. The “problem solver” habit, exemplified by TOMS Shoes founder Blake Mycoskie, provides strategies for identifying gaps in new markets.
Some note the 12 habits may feel overwhelming to adopt simultaneously. However, Vanderbloemen clarifies that focusing on 2-3 strengths first yields measurable progress, as shown in case studies like In-N-Out Burger CEO Lynsi Snyder.
With AI reshaping workplaces, the book’s focus on irreplaceable soft skills (e.g., empathy, creativity) remains critical. Habits like being “connected” address hybrid team dynamics, making it a timely resource for modern leaders.
A unicorn leader combines rare, high-impact traits like foresight and relational intelligence. Examples include NFL quarterback Aaron Rodgers’ preparedness and Ursula Burns’ (former Xerox CEO) problem-solving rigor.
Each chapter includes exercises like scenario-based reflection prompts and prioritization grids. The “Takeaways” sections distill habits into daily practices, such as the “5-Minute Connection Challenge” to strengthen workplace relationships.
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Speed wins.
Perfection often repels rather than attracts.
Life is short and fragile.
Adopting the mindset that pleasing everyone is not possible will set you free.
Fighting change is like swimming against a riptide.
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From Columbia University alumni built in San Francisco
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Here's a question worth asking: What separates someone who gets promoted from someone who gets replaced? In a world where artificial intelligence threatens to automate millions of jobs and where talent has become more mobile than ever, standing out isn't just nice to have-it's survival. After conducting over 30,000 interviews, patterns emerge. The truly exceptional aren't necessarily the smartest, the most educated, or even the most experienced. They possess twelve specific traits that transform ordinary professionals into what organizations call "unicorns"-those rare individuals who become genuinely irreplaceable. These aren't mystical qualities you're born with. They're learnable skills that anyone can develop, and they're more critical now than ever before.