Perry Marshall author photo
Image via Wikimedia Commons, licenciado bajo CC BY-SA 3.0.

Perry Marshall

Nacido: April 10, 1969 – Lincoln, Nebraska, United States

Perry Marshall is a business strategist and author focused on marketing, sales, and entrepreneurship, known for 80/20 Sales and Marketing, The Ultimate Guide to Google AdWords, and Evolution 2.0. His work helped popularize 80/20 thinking in marketing and practical pay-per-click advertising strategies for small and midsize businesses.

Biografía y Trayectoria del Autor

Perry Marshall’s career has been shaped by an unusual pairing: engineer’s training and writer’s temperament. The son of a pastor, he went through a formative family crisis when his father endured a long fight with cancer and died while Marshall was still in his teens. He studied electrical engineering at the University of Nebraska, yet later recalled that English and writing came more naturally than calculus. That tension between analysis and communication became the foundation of his later work as an author, consultant, and teacher. ((https://www.perrymarshall.com/articles/perry-marshall-interview/))

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Citas

quote
Don’t sell harder. Market smarter
-What We Do
quote
The finite contains the infinite
-What We Do
quote
This is the e=mc^{2} of marketing
-Tactical Triangle: The Ultimate in Marketing Simplicity
quote
There is NO substitute for a great USP
-Apple vs. Samsung & the Billion Dollar USP
quote
AdWords Tigers are the last to die in the Jungle
-Google Instant Search: How does it affect you?
quote
HALF the success of your business depends on what you do with that one person, and whether you even capture him at all
-Secrets of the Hyper-Responsive Buyer
quote
Take Courage. And seize the day
-A shout-out to the 30-something street fightin' man
quote
The best way to increase your income as a salesperson is to simply stop selling to people who are going to waste your time
-80/20 Masterclass

Libros Populares

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Top Marketing Books for Organic Growth 2026
PLAN DE APRENDIZAJE

Top Marketing Books for Organic Growth 2026

In an era of rising ad costs, mastering organic growth is essential for sustainable business scaling. This plan is designed for marketers and entrepreneurs who want to combine strategic planning with advanced SEO and conversion systems to build a self-sustaining customer base.

5 h 18 m4 Secciones
Become the World's Best Marketer
PLAN DE APRENDIZAJE

Become the World's Best Marketer

This comprehensive path is essential for aspiring CMOs and entrepreneurs who want to master the full spectrum of modern influence. It bridges the gap between timeless human psychology and cutting-edge digital execution to create market leaders.

5 h 9 m4 Secciones
The Psychology of Growth
PLAN DE APRENDIZAJE

The Psychology of Growth

This plan is essential for entrepreneurs and marketers who want to move beyond surface-level tactics and master the science of persuasion. It provides a deep dive into how the human brain makes decisions, making it perfect for anyone looking to increase conversion rates through psychological insight.

1 h 36 m4 Secciones
Lead, Grow & Market: Business Strategy Guide
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Lead, Grow & Market: Business Strategy Guide

This guide is designed for entrepreneurs and managers looking to transition from daily operations to strategic growth. It provides a comprehensive roadmap for balancing leadership, marketing, and operational scaling to build a resilient business.

5 h 16 m4 Secciones
Master sales and persuasion techniques
PLAN DE APRENDIZAJE

Master sales and persuasion techniques

This comprehensive plan bridges the gap between basic selling and high-level influence by combining psychological theory with tactical execution. It is ideal for sales professionals, entrepreneurs, and leaders looking to master the art of persuasion and build predictable revenue systems.

2 h 6 m4 Secciones
Master Social Media Marketing & Lead Gen
PLAN DE APRENDIZAJE

Master Social Media Marketing & Lead Gen

This plan is essential for entrepreneurs and marketers looking to move beyond vanity metrics and generate tangible revenue from social media. It provides a comprehensive roadmap for transforming digital platforms into high-converting sales engines through data-driven strategy and storytelling.

5 h 11 m4 Secciones
Master Mindset, Business & Financial Growth
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Master Mindset, Business & Financial Growth

This comprehensive plan is designed for aspiring entrepreneurs and professionals seeking to align their psychological resilience with strategic business execution. It provides a holistic roadmap for those ready to master the intersection of mindset, financial literacy, and organizational leadership.

5 h 10 m4 Secciones
Tecnologia e Persuasão: O Guia do Aprendiz Moderno
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Tecnologia e Persuasão: O Guia do Aprendiz Moderno

Este guia é essencial para profissionais que buscam se destacar em um mercado saturado por inovações tecnológicas e excesso de informação. Ele une neurociência, estratégia de mercado e persuasão para formar líderes capazes de aprender rápido e convencer com autoridade.

1 h 12 m3 Secciones

Voces de la Comunidad

"Perry Marshall is a sales and marketing ninja"

Chris Guillebeau ((

"If you don’t know who Perry Marshall is—unforgivable"

Dan Kennedy ((

"Perry Marshall is a terrific writer who makes wonderful use of stories and analogies"

Brad Geddes ((

"Perry Marshall is the Gene Schwartz of the 21st century"

Brian Kurtz ((

"Perry Marshall is amazing! He became the world's leading expert in Google AdWords"

Bob Bly ((

"Perry Marshall's teaching on 80/20 was so riveting I cancelled my appointments for the afternoon"

Lance Wallnau ((

"Perry Marshall led the pack with Google AdWords back in 2006"

Clate Mask ((

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