80/20 Sales and Marketing book cover

80/20 Sales and Marketing by Perry Marshall Summary

80/20 Sales and Marketing
Perry Marshall
4.2 (1850 Reviews)
Sales and Marketing
Entrepreneurship
Productivity
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of 80/20 Sales and Marketing

Revolutionize your business with "80/20 Sales and Marketing," the definitive guide to working less while making more. Why do top CEOs like Dan Kennedy call Perry Marshall "an honest man in a field rife with charlatans"? Discover the power curve that transforms invisible money into massive profits.

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Puntos Clave

1

The Hidden Pattern That Controls Everything in Business

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In a crowded Las Vegas nightclub, a professional gambler named Rob taught his protege John Paul Mendocha an unforgettable lesson. Rob made a distinctive sound-racking a shotgun-that cut through the music and chaos. Some people instantly ducked or spun around, revealing street-smart awareness. Others remained oblivious, lost in their drinks and conversations. This simple test separated the alert minority from the unaware majority in seconds. Rob wasn't looking for the sharp ones-he was identifying easy marks. This moment captures something profound about sales, marketing, and life itself: everything you do separates people into responders and non-responders. The 80/20 principle reveals that this separation isn't random-it follows a mathematical pattern so powerful it appears everywhere from wealth distribution to customer behavior. Understanding this pattern transforms how you work, sell, and allocate your most precious resource: time.

2

The Exponential Truth Behind 80/20

3

Finding People Who Already Want What You Sell

4

The Five Deal-Breakers and the Power Triangle

5

Your Unique Selling Proposition and Hidden Money

6

Testing Your Way to Market Domination

7

Reclaiming Your Life Through the $1,000 Per Hour Question

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
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201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
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star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
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