Ultimate Guide to Local Business Marketing book cover

Ultimate Guide to Local Business Marketing by Perry Marshall and Talor Zamir Summary

Ultimate Guide to Local Business Marketing
Perry Marshall and Talor Zamir
3 (1 Reviews)
Marketing
Business
Entrepreneurship
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of Ultimate Guide to Local Business Marketing

Transform your local business with Perry Marshall's definitive guide - the bible for digital-age entrepreneurs. While traditional Yellow Pages died, Marshall's strategies helped thousands of small businesses capture high-quality leads. Even Google's own marketers call him "the king of AdWords."

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Puntos Clave

1

Why Your Local Business Is Bleeding Money (And You Don't Even Know It)

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What if I told you that 95% of local businesses are failing at marketing-not because they're bad at what they do, but because they're playing a game that no longer exists? While you're pouring money into billboards and Yellow Pages ads, your competitors are quietly dominating a space where customers are already looking for you, credit card in hand. The shift from traditional advertising to search engine marketing represents the most dramatic change in local business in decades, yet most business owners are still fighting yesterday's war. This isn't about learning new tricks-it's about survival. When someone searches "emergency plumber near me" at 2 AM, they're not browsing. They're buying. And if you're not there, someone else is cashing that check.

2

The Death of Interruption Marketing

3

Why Paying for Clicks Beats "Free" Traffic Every Time

4

The 80/20 Revelation That Changes Everything

5

The Four Mistakes Killing Your AdWords Campaigns

6

The Landing Page Science Nobody Teaches You

7

From Clicks to Cash: The Complete System

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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37
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