The 1-Page Marketing Plan Summary, PDF, EPUB, Audio

Q: What is *The 1-Page Marketing Plan* by Allan Dib about?

*The 1-Page Marketing Plan* provides a streamlined framework for small businesses to create actionable marketing strategies using a single-page template. It breaks marketing into three phases—Before (attracting prospects), During (converting leads), and After (retaining customers)—with nine steps total, emphasizing the Pareto Principle to maximize ROI with minimal effort.

Q: What are the 9 steps in the 1-Page Marketing Plan framework?

The plan’s nine steps are divided into three phases: 1. **Before**: Target market identification, crafting a USP, selecting marketing channels. 2. **During**: Lead generation, nurturing, and conversion. 3. **After**: Delighting customers, increasing lifetime value, and leveraging referrals.

The 1-Page Marketing Plan

Allan Dib

4.32 (10379 Reviews)

Entrepreneurship

Business

Marketing

Productivity

Overview

Key Takeaways

Author

FAQs

Transform your business with Allan Dib's 1-Page Marketing Plan - the 4.8-star phenomenon used in university classrooms nationwide. How did a simple 9-square template help 60,000+ entrepreneurs unlock the elusive 20% of marketing that delivers 80% of results?

What is The 1-Page Marketing Plan by Allan Dib about?

The 1-Page Marketing Plan provides a streamlined framework for small businesses to create actionable marketing strategies using a single-page template. It breaks marketing into three phases—Before (attracting prospects), During (converting leads), and After (retaining customers)—with nine steps total, emphasizing the Pareto Principle to maximize ROI with minimal effort.

Who should read The 1-Page Marketing Plan?

Small-to-medium business owners, entrepreneurs, and marketers seeking a practical, no-fluff guide to simplify marketing. It’s ideal for those overwhelmed by complex strategies and looking for a step-by-step system to attract, convert, and retain customers cost-effectively.

Is The 1-Page Marketing Plan worth reading?

Yes, especially for time-strapped business owners. It distills marketing essentials into a concise, actionable plan, avoiding jargon. Readers praise its focus on high-impact strategies like niche targeting, USP development, and automated lead nurturing, making it a practical toolkit.

What are the 9 steps in the 1-Page Marketing Plan framework?

The plan’s nine steps are divided into three phases:

Before: Target market identification, crafting a USP, selecting marketing channels.
During: Lead generation, nurturing, and conversion.
After: Delighting customers, increasing lifetime value, and leveraging referrals.

How does The 1-Page Marketing Plan help identify a target market?

It advocates narrowing focus to a specific, profitable niche rather than broad audiences. By defining an ideal customer profile (demographics, pain points, desires), businesses can tailor messaging and avoid wasted resources.

What is a Unique Selling Proposition (USP) according to Allan Dib?

A USP is a clear, compelling statement that differentiates a business from competitors. Dib stresses it should address a specific customer pain point, emphasize outcomes over features, and be easily understood—e.g., “24-hour plumbing service with a satisfaction guarantee”.

By offering “lead magnets” (e.g., free guides, webinars) in exchange for contact information. Dib emphasizes creating high-value, niche-specific incentives and using automated follow-ups to nurture prospects.

What customer retention strategies does The 1-Page Marketing Plan suggest?

Post-purchase strategies include surprise upgrades, loyalty programs, and personalized communication. Dib highlights turning satisfied customers into “raving fans” through exceptional service and referral incentives.

How does The 1-Page Marketing Plan compare to traditional marketing textbooks?

Unlike theory-heavy textbooks, Dib’s approach is tactical and streamlined. It focuses on actionable steps over academic concepts, making it better suited for entrepreneurs needing immediate, scalable results.

What are common criticisms of The 1-Page Marketing Plan?

Some argue it oversimplifies complex marketing concepts or lacks depth for large enterprises. However, most reviewers agree it delivers exceptional value for small businesses seeking a foundational strategy.

Can The 1-Page Marketing Plan work for service-based industries?

Yes. The framework adapts to any industry by emphasizing niche targeting, relationship-building, and customer retention. Examples include consultancies using lead magnets like free audits or templates.

How does Allan Dib’s approach leverage the Pareto Principle?

Dib applies the 80/20 rule to prioritize high-impact tasks: focusing on the top 20% of activities (e.g., niche marketing, USP refinement) that drive 80% of results, minimizing wasted effort on low-return tactics.

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Key takeaways

Transform Your Business with One Page of Marketing Magic

00:00

Marketing shouldn't be complicated, yet most small businesses make it so. While professionals in medicine or law follow structured protocols, entrepreneurs often "wing it" with their marketing - explaining why 96% of businesses fail within a decade. The 1-Page Marketing Plan offers salvation from this chaos. Instead of drowning in complex strategies or chasing the latest social media trend, this approach distills marketing into nine critical areas on a single page. Think of it as your business GPS - showing exactly where you are and the precise steps to reach your destination. The beauty lies in its simplicity: when you can see your entire marketing strategy at a glance, you can actually implement it rather than feeling overwhelmed. What's the fastest way to multiply your business results? It's not working harder - it's leveraging the power of marketing mathematics. Consider this: if you increase your leads, conversion rate, and average transaction value by just 10% each, your profit doesn't grow by 30% - it compounds to 33.1%. Push those numbers to 50% improvements, and you're looking at a staggering 237.5% profit increase! This multiplication effect explains why small marketing improvements create exponential business growth. While operational efficiencies might save pennies, smart marketing makes dollars. Are you focusing your energy where it creates the most leverage? Most business owners obsess over operations while neglecting the very function that actually brings in money. Remember: marketing isn't a cost - it's what makes everything else possible.

The Before Phase: Finding Your Perfect Customer

The During Phase: From Strangers to Customers

The After Phase: Maximizing Customer Value

From Commodity to Authority: Building Systems for Success

The Entrepreneurial Mindset: Your Ultimate Competitive Edge

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The 1-Page Marketing Plan isn't just a book — it's a masterclass in Entrepreneurship. To help you absorb its lessons in the way that works best for you, we offer five unique learning modes. Whether you're a deep thinker, a fast learner, or a story lover, there's a mode designed to fit your style.

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@Matt, YC alum

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@OojasSalunke

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"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

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@Jaded_Falcon

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The 1-Page Marketing Plan by Allan Dib Summary

Overview of The 1-Page Marketing Plan

Key Takeaways from The 1-Page Marketing Plan

Overview of its author - Allan Dib

Common FAQs of The 1-Page Marketing Plan

Similar books to The 1-Page Marketing Plan

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Key takeaways

Transform Your Business with One Page of Marketing Magic

The Before Phase: Finding Your Perfect Customer

The During Phase: From Strangers to Customers

The After Phase: Maximizing Customer Value

From Commodity to Authority: Building Systems for Success

The Entrepreneurial Mindset: Your Ultimate Competitive Edge

Quick Summary Mode - Read or listen to The 1-Page Marketing Plan Summary in 8 Minutes

Flash Card Mode - Top 11 Insights from The 1-Page Marketing Plan in a Nutshell

Fun Mode - The 1-Page Marketing Plan Lessons Told Through 23-Min Stories

Personalize Mode - Read or listen to The 1-Page Marketing Plan Summary in 0 Minutes

Download The 1-Page Marketing Plan PDF

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Key takeaways

Transform Your Business with One Page of Marketing Magic

The Before Phase: Finding Your Perfect Customer

The During Phase: From Strangers to Customers

The After Phase: Maximizing Customer Value

From Commodity to Authority: Building Systems for Success

The Entrepreneurial Mindset: Your Ultimate Competitive Edge

More like this