The 1-Page Marketing Plan Summary, PDF, EPUD, Audio

Allan Dib, bestselling author of The 1-Page Marketing Plan, is a serial entrepreneur and rebellious marketer renowned for simplifying complex marketing strategies. A self-taught business strategist, Dib built and exited multiple multimillion-dollar ventures, including an IT company he scaled over a decade and a telecommunications firm named among Australia’s Fast 100 fastest-growing businesses. His book distills decades of hands-on experience into a streamlined framework for entrepreneurs, merging practical tactics with direct-response marketing principles.

Dib’s follow-up work, Lean Marketing, extends his signature approach to building scalable marketing systems, endorsed by thought leaders like Gino Wickman. As founder of The Marketing & Business Academy, he has trained over 300,000 entrepreneurs globally through workshops, keynote speeches (including at the Pharmacy Profit Summit and 7 Figure Agency events), and his online platform.

The 1-Page Marketing Plan has sold over 1 million copies worldwide and been translated into 30+ languages, cementing its status as a modern business classic.

What is The 1-Page Marketing Plan by Allan Dib about?

The 1-Page Marketing Plan provides a streamlined framework for small businesses to create actionable marketing strategies using a single-page template. It breaks marketing into three phases—Before (attracting prospects), During (converting leads), and After (retaining customers)—with nine steps total, emphasizing the Pareto Principle to maximize ROI with minimal effort.

Who should read The 1-Page Marketing Plan?

Small-to-medium business owners, entrepreneurs, and marketers seeking a practical, no-fluff guide to simplify marketing. It’s ideal for those overwhelmed by complex strategies and looking for a step-by-step system to attract, convert, and retain customers cost-effectively.

Is The 1-Page Marketing Plan worth reading?

Yes, especially for time-strapped business owners. It distills marketing essentials into a concise, actionable plan, avoiding jargon. Readers praise its focus on high-impact strategies like niche targeting, USP development, and automated lead nurturing, making it a practical toolkit.

What are the 9 steps in the 1-Page Marketing Plan framework?

The plan’s nine steps are divided into three phases:

Before: Target market identification, crafting a USP, selecting marketing channels.
During: Lead generation, nurturing, and conversion.
After: Delighting customers, increasing lifetime value, and leveraging referrals.

How does The 1-Page Marketing Plan help identify a target market?

It advocates narrowing focus to a specific, profitable niche rather than broad audiences. By defining an ideal customer profile (demographics, pain points, desires), businesses can tailor messaging and avoid wasted resources.

What is a Unique Selling Proposition (USP) according to Allan Dib?

A USP is a clear, compelling statement that differentiates a business from competitors. Dib stresses it should address a specific customer pain point, emphasize outcomes over features, and be easily understood—e.g., “24-hour plumbing service with a satisfaction guarantee”.

By offering “lead magnets” (e.g., free guides, webinars) in exchange for contact information. Dib emphasizes creating high-value, niche-specific incentives and using automated follow-ups to nurture prospects.

What customer retention strategies does The 1-Page Marketing Plan suggest?

Post-purchase strategies include surprise upgrades, loyalty programs, and personalized communication. Dib highlights turning satisfied customers into “raving fans” through exceptional service and referral incentives.

How does The 1-Page Marketing Plan compare to traditional marketing textbooks?

Unlike theory-heavy textbooks, Dib’s approach is tactical and streamlined. It focuses on actionable steps over academic concepts, making it better suited for entrepreneurs needing immediate, scalable results.

What are common criticisms of The 1-Page Marketing Plan?

Some argue it oversimplifies complex marketing concepts or lacks depth for large enterprises. However, most reviewers agree it delivers exceptional value for small businesses seeking a foundational strategy.

Can The 1-Page Marketing Plan work for service-based industries?

Yes. The framework adapts to any industry by emphasizing niche targeting, relationship-building, and customer retention. Examples include consultancies using lead magnets like free audits or templates.

How does Allan Dib’s approach leverage the Pareto Principle?

Dib applies the 80/20 rule to prioritize high-impact tasks: focusing on the top 20% of activities (e.g., niche marketing, USP refinement) that drive 80% of results, minimizing wasted effort on low-return tactics.