The 1-Page Marketing Plan by Allan Dib Summary
Transform your business with Allan Dib's 1-Page Marketing Plan - the 4.8-star phenomenon used in university classrooms nationwide. How did a simple 9-square template help 60,000+ entrepreneurs unlock the elusive 20% of marketing that delivers 80% of results?
About the author
Allan Dib, bestselling author of *The 1-Page Marketing Plan*, is a serial entrepreneur and rebellious marketer renowned for simplifying complex marketing strategies. A self-taught business strategist, Dib built and exited multiple multimillion-dollar ventures, including an IT company he scaled over a decade and a telecommunications firm named among Australia’s Fast 100 fastest-growing businesses. His book distills decades of hands-on experience into a streamlined framework for entrepreneurs, merging practical tactics with direct-response marketing principles. Dib’s follow-up work, *Lean Marketing*, extends his signature approach to building scalable marketing systems, endorsed by thought leaders like Gino Wickman. As founder of The Marketing & Business Academy, he has trained over 300,000 entrepreneurs globally through workshops, keynote speeches (including at the Pharmacy Profit Summit and 7 Figure Agency events), and his online platform. *The 1-Page Marketing Plan* has sold over 1 million copies worldwide and been translated into 30+ languages, cementing its status as a modern business classic.
From Columbia University alumni | built in San Francisco
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
964.5K"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
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16"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
37483"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
12117"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
12108"Reading used to feel like a chore. Now it’s just part of my lifestyle."
25417"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
964.5K"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
20116"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
37483"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
12117"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
12108"Reading used to feel like a chore. Now it’s just part of my lifestyle."
25417"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
964.5K"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
20116"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
37483"Makes me feel smarter every time before going to work"
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