The One Week Marketing Plan by Mark Satterfield Summary

The One Week Marketing Plan provides a step-by-step system for small businesses to create a streamlined, actionable marketing strategy in five days. It emphasizes building a "set it and forget it" system focused on niche markets, free educational offers, drip campaigns, and targeted traffic—avoiding cold calling or complex tactics.

Entrepreneurs, consultants, and small-to-medium business owners in niche industries (e.g., real estate, financial services, healthcare) will benefit most. It’s ideal for those seeking a low-budget, time-efficient approach to consistently attract clients without cold outreach.

Yes—readers praise its practicality, with actionable steps to implement quickly. The book’s focus on systems over sporadic tactics makes it valuable for time-strapped business owners. Summaries highlight its real-world applicability across 75+ industries.

1. Day 1: Define your niche market.
2. Day 2: Create a free, high-value lead magnet (e.g., guide, webinar).
3. Day 3: Build a targeted website or landing page.
4. Day 4: Set up automated email drips to nurture leads.
5. Day 5: Drive traffic via low-cost methods like partnerships or SEO.

It focuses on sustainability over short-term tactics, advocating for automated systems that work passively. Unlike generic advice, it tailors strategies to niche audiences and prioritizes education-based marketing to build trust.

• Niche targeting: Specialize to stand out.
• Educational marketing: Use free resources to demonstrate expertise.
• Drip campaigns: Automate follow-ups to convert leads.
• Traffic generation: Leverage partnerships and SEO for low-cost visibility.

“The success of any company depends on having a consistent flow of new prospective clients… [The plan] is about gaining visibility in your niche and having clients call you.” — Mark Satterfield. This underscores the book’s core philosophy of proactive, client-driven marketing.

Some may find the “one week” timeline optimistic for complex industries, and the focus on automation might downplay the need for ongoing adjustments. However, the framework is designed for iterative refinement.

By using drip campaigns and educational content, businesses stay top-of-mind, fostering long-term relationships. The system emphasizes ongoing value delivery, not just initial acquisition.

Its evergreen principles—niche targeting, organic trust-building, and automation—align with trends toward personalized, low-pressure marketing. The rise of AI tools further simplifies implementing Satterfield’s strategies.

While Atomic Habits focuses on personal behavior change, Satterfield’s book applies similar “system over goals” thinking to marketing. Both emphasize small, consistent actions for compounding results.

Yes—case studies highlight success in consulting, financial advising, and healthcare. The system’s reliance on education and trust-building aligns well with service industries.