
In "Sustainable Leadership," Clarke Murphy reveals how CEOs of Adidas, Heineken, and Salesforce transformed profitability through sustainability. What's the mindset that prompted Nasdaq's CEO Adena Friedman to call it essential for corporate futures? Wall Street Journal bestseller unlocking tomorrow's business advantage today.
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Six months into her tenure as CEO of Duke Energy, Lynn Good stood at the edge of a North Carolina river, watching toxic coal ash turn the water black. Most executives would have delegated crisis management from a safe distance. Instead, Good drove to the site herself, witnessing not just environmental devastation but her team's emotional collapse. That moment became her crucible. Rather than treating the disaster as a PR problem to contain, she used it to accelerate Duke Energy's transformation into a clean energy leader - closing fossil-fueled plants, phasing out coal, and pouring resources into renewable innovation. Sometimes the worst day of your career becomes the first day of your real leadership. This shift from crisis management to transformation captures a profound evolution happening in boardrooms worldwide. Business leaders are discovering that sustainability isn't a department or initiative - it's a fundamental reimagining of what leadership means. The question is no longer whether companies should care about their environmental and social impact, but whether leaders possess the mindset and capabilities to navigate this new reality.
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