
Revolutionize your workplace with "Conscious Business" - Fred Kofman's Nautilus Award-winning guide to ethical leadership. Discover the seven disciplines transforming organizations worldwide, from authentic communication to emotional mastery. Why are leaders replacing profit-first thinking with this unconventional approach to sustainable success?
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Imagine two companies with identical talent pools. One thrives while the other struggles. What makes the difference? Fred Kofman's "Conscious Business" reveals it's not strategy or resources, but consciousness - our ability to experience reality clearly and respond with intention rather than reaction. This approach has captivated leaders at Google, LinkedIn, and Microsoft because it works. Consciousness in business means developing three capacities: self-awareness (understanding our thoughts), other-awareness (recognizing others as conscious beings), and abstraction (transcending concrete experiences). The conscious business approach acknowledges that organizations exist in three dimensions: the impersonal "It" (tasks), interpersonal "We" (relationships), and personal "I" (meaning). While most companies focus exclusively on effectiveness, conscious businesses understand that sustainable success requires attention to all three. When people feel seen, respected, and connected to meaningful purpose, they bring extraordinary energy and creativity to their work.