Sell Like a Spy: The Art of Persuasion from the World of Espionage book cover

Sell Like a Spy

The Art of Persuasion from the World of Espionage

Jeremy Hurewitz
3.8(20 Reviews)

Overview of Sell Like a Spy

Master spycraft for sales success! "Sell Like a Spy" reveals elite intelligence techniques for authentic connection and persuasion. Hurewitz's counterintuitive approach has transformed sales strategies across industries. What secret weapon do top performers and intelligence officers share? The answer might surprise you.

Key Themes in Sell Like a Spy

  • intelligence gathering techniques
  • elicitation tactics
  • radical empathy
  • human-centered influence
  • active listening skills

Quotes from Sell Like a Spy

  • Spies convince, thugs coerce.

  • Case officers always fall in love with our agents.

  • We listen to reply, not to understand.

  • People wear their identities and often tell you what they are.

  • The goal is always authentic connection, not manipulation.

Characters in Sell Like a Spy

  • Jeremy HurewitzAuthor and corporate security professional
  • John SipherFormer CIA Moscow station chief
  • Marc PolymeropoulosDecorated CIA veteran

About the Author

About the Author of Sell Like a Spy

Jeremy Hurewitz is the author of Sell Like a Spy: The Art of Persuasion from the World of Espionage and a recognized authority on applying intelligence tactics to business communication.

A former journalist and corporate security consultant, Hurewitz spent a decade building Project Syndicate into a global media network spanning 300 publications across 100 countries, honing his expertise in cross-cultural negotiation and strategic influence. His work with former CIA, FBI, and Special Forces operatives informs the book’s core themes of ethical persuasion, trust-building, and crisis management in sales and leadership.

Hurewitz regularly contributes to Bloomberg, USA Today, and The Hill, and advises organizations like the Rainey Center for Public Policy on national security strategy. A sought-after speaker, he has presented his "Sell Like a Spy" framework at corporate events and on platforms like the Sales Hacker Podcast. His methodologies are practiced by sales teams and executives at Fortune 500 companies, blending real-world spycraft with actionable business strategies.

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
star
star
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star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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star
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star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
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483

"Makes me feel smarter every time before going to work"

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