
Ditch perfectionism and embrace your purpose. Jordan Lee Dooley's transformative guide helps women overcome comparison and impostor syndrome using her viral "10-10-10 rule." Even 40-something moms find it revolutionary - what hidden potential might you unlock beneath your everyday struggles?
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Life isn't about finding your purpose - it's about recognizing the purpose that's been within you all along. Jordan Lee Dooley's journey from "recovering perfectionist with a chronic need to achieve" to someone who embraces imperfection resonates with countless women feeling the pressure to have life perfectly mapped out. Her childhood games with her Hispanic grandmother (Nana) taught her a profound lesson: you can't walk through walls. In their make-believe houses created with masking tape on carpet, Nana always left gaps for doorways - a metaphor for the vulnerability required to truly live. When Nana developed Alzheimer's years later and eventually passed away, Jordan tried filling her grief with achievements, becoming the quintessential overachiever. The pressure to prove herself and her true purpose could not coexist. It wasn't her skill set limiting her potential - it was her mindset. Have you ever felt completely out of place, desperately trying to fit in? After Nana's death, Jordan joined a sorority seeking belonging, standing awkwardly in a puffy pink jacket among perfectly dressed girls. Despite her fears of not fitting in, she discovered something profound: purpose isn't found in jobs, degrees, or titles, but in the meaning that drives our lives. Through late-night conversations and spontaneous ice cream sessions with roommates, she realized she was made for authentic connection beyond just fitting in. This understanding transformed her perspective and inspired her shop tagline, "Your Brokenness Is Welcome Here."