
NLP
The New Technology of Achievement
Overview of NLP
Discover NLP, the revolutionary psychology of personal excellence that transformed how top achievers think. What mental technique do Olympic athletes and Fortune 500 CEOs share? Unlock the same powerful methods to reprogram your mind for extraordinary success in any area of life.
Key Themes in NLP
- mental programming
- modeling excellence
- submodality shifts
- motivation directions
- internal representation
Quotes from NLP
People work perfectly—their actions produce specific results.
If one person can do something, anyone can learn it.
Motivation comes from either inspiration or desperation.
Values act as superchargers for motivation.
Do what you love.
Characters in NLP
- Richard BandlerCo-founder of NLP and mathematics student
- John GrinderCo-founder of NLP and linguistics professor
- Anthony RobbinsCase study of personal transformation
- Dr. Edwin LandInventor used as a case study for inspiration
About the Author
About the Author of NLP
NLP Comprehensive, founded by Connirae Andreas and Steve Andreas, is the authoritative collaborative behind NLP: The New Technology of Achievement, a seminal work in neuro-linguistic programming and personal development.
Pioneers in NLP since 1979, the Andreas duo established NLP Comprehensive as a Colorado-based training institute, shaping the field through innovative frameworks like the Core Transformation process and Eye Movement Integration Therapy.
Their expertise is rooted in decades of refining practical techniques for behavioral change, evident in co-authored classics such as Frogs Into Princes (over 500,000 copies sold) and edited volumes like Trance-Formations featuring NLP founders Richard Bandler and John Grinder.
Connirae, a clinical psychologist, and Steve, a Gestalt therapy innovator, combined scholarly rigor with accessible methodologies, making their work foundational in therapy, education, and corporate training.
Recognized as “founding lights in NLP” by researchers, their teachings are translated into 12+ languages and integrated into global certification programs. NLP: The New Technology of Achievement distills their transformative strategies, cementing NLP Comprehensive’s legacy as a bridge between cutting-edge psychology and real-world success.
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FAQs About This Book
NLP: The New Technology of Achievement explores Neuro-Linguistic Programming (NLP) as a toolkit for personal and professional transformation. It provides actionable strategies to reprogram limiting beliefs, model successful behaviors, and improve communication. Key themes include harnessing motivation, building confidence, and setting purposeful goals through techniques like visualization and mental reframing. The book blends theory with real-world applications, emphasizing how thoughts, language, and actions shape outcomes.
This book suits individuals seeking self-improvement, professionals aiming to enhance communication or leadership skills, and coaches/therapists interested in practical NLP frameworks. Its exercises on confidence-building, goal-setting, and overcoming fears appeal to readers committed to systematic personal growth. The 21-day program is ideal for those wanting structured, step-by-step guidance.
Yes, for its actionable methods like the Circle of Excellence (confidence-building) and Dissociation Technique (managing fears). It distills complex NLP concepts into relatable strategies, supported by transformational case studies. However, readers should apply the exercises consistently to see results. The audiobook version offers additional guided processes for auditory learners.
- Visualization: Mentally rehearsing success to boost clarity and motivation.
- Modeling Excellence: Reverse-engineering habits of high achievers.
- Dissociation: Reducing fear by recalling stressful events from a detached perspective.
- Circle of Excellence: Anchoring past confidence to future challenges.
NLP is framed as a “user manual for the mind” that studies patterns of human excellence. It combines neuroscience, linguistics, and behavioral psychology to reprogram unproductive mental habits. The authors compare the brain to a computer, asserting that updating “mental software” can transform life outcomes.
- Mindset shapes reality: Altering internal dialogue drives external change.
- Rapport-building enhances relationships and influence.
- Excellence can be replicated by studying top performers.
- Goals should align with core values for sustained motivation.
The process involves identifying high achievers, analyzing their strategies (e.g., decision-making, emotional management), and adopting those patterns. For example, mimicking how confident individuals prepare for challenges or reframe setbacks. The book includes exercises to systematically internalize these behaviors.
A mental exercise where users recall a past success, amplify its sensory details (e.g., sounds, feelings), and anchor those sensations to future scenarios. By “stepping into” this circle mentally, they trigger confidence during high-stakes situations like presentations or negotiations.
- “If one person can do something, anyone can learn to do it.”
Highlights NLP’s core premise that excellence is replicable. - “Your mind doesn’t argue with what you tell it consistently.”
Emphasizes the power of persistent affirmations.
Unlike theoretical NLP texts, this book prioritizes practical application with structured programs (e.g., the 21-day plan). It’s co-authored by NLP Comprehensive’s founders, offering authentic methodologies used in their seminars. Comparatively, it’s more beginner-friendly than academic works but less technical than therapist-focused manuals.
Yes: Its sections on goal alignment, persuasion tactics, and confidence-building directly apply to negotiations, leadership, and career transitions. For example, using visualization to rehearse promotions or employing rapport-building techniques to strengthen team dynamics.
As AI and automation reshape workplaces, NLP’s focus on adaptability, emotional intelligence, and human-centric skills remains critical. The book’s strategies for managing change, resolving conflicts, and sustaining motivation align with modern demands for resilience in fast-evolving environments.

















