Learning That Sticks: A Brain-Based Model for K-12 Instructional Design and Delivery book cover

Learning That Sticks

A Brain-Based Model for K-12 Instructional Design and Delivery

Bryan Goodwin & Tonia Gibson & Kristin Rouleau
4.11(62 Reviews)

Overview of Learning That Sticks

Revolutionize your teaching with "Learning That Sticks," the brain-based model transforming K-12 education. What if curiosity, not content, was the key to memory? Educators praise this 2020 guide as "the ultimate lesson plan" for defeating cognitive overload and creating unforgettable learning experiences.

Key Themes in Learning That Sticks

  • cognitive science application
  • information processing model
  • long-term memory retention
  • instructional design strategies
  • brain-based learning

Quotes from Learning That Sticks

  • Our brains are paradoxical organs...designed to forget most of what we encounter.

  • This selective memory isn't a design flaw but a crucial feature.

  • This is where the real work of learning begins.

  • Modern students receive the equivalent of 174 newspapers worth of information daily.

  • When students are genuinely interested, their brains remain in an optimal state for learning.

Characters in Learning That Sticks

  • Bryan GoodwinAuthor and president of McREL International
  • Tonia GibsonCo-author and educational expert
  • Kristin RouleauCo-author and educational expert
  • George MillerResearcher known for studies on memory capacity

About the Author

About the Author of Learning That Sticks

Bryan Goodwin, Tonia Gibson, and Kristin Rouleau are co-authors of Learning That Sticks: A Brain-Based Model for K–12 Instructional Design and Delivery. They are leading voices in evidence-based educational strategies.

Goodwin, CEO of McREL International and a former teacher, leverages over two decades of research to translate cognitive science into classroom practices. He is the author of works like Simply Better and Out of Curiosity.

Gibson, a managing consultant at McREL, draws on her experience as an Australian educator. She is also co-author of Unstuck and designs systemic school improvement frameworks.

Rouleau, McREL’s executive director of learning innovation, combines 25 years of administrative experience with co-authoring Curiosity Works. She bridges research and real-world teaching.

Their collaborative work emphasizes brain-compatible instructional design, professional development, and curiosity-driven learning. The book, rooted in McREL’s global impact across 15+ countries, distills complex cognitive principles into accessible strategies, cementing its status as a go-to resource for educators seeking sustainable student engagement.

Download Summary of Learning That Sticks

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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
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37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
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star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
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star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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comments
201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
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