
Discover how the mother of YouTube's CEO and 23andMe's founder raised three wildly successful daughters. Wojcicki's "TRICK" method - challenging helicopter parenting with trust and independence - has become Silicon Valley's secret parenting blueprint. What could your child achieve with these radical lessons?
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Three daughters. One became CEO of YouTube. Another, a renowned professor of pediatrics at UC San Francisco. The third co-founded 23andMe, revolutionizing personal genetics. You might assume their mother was a relentless taskmaster, micromanaging every homework assignment and extracurricular activity. Instead, Esther Wojcicki let them walk to school alone as young children, choose their own interests, and make decisions that would terrify most modern parents. Her secret wasn't found in tiger-mother intensity or helicopter surveillance-it was in stepping back. Through decades of motherhood and teaching journalism at Palo Alto High School, she discovered that raising capable humans requires something counterintuitive: giving up control. Her philosophy distills into five values that spell TRICK-Trust, Respect, Independence, Collaboration, and Kindness. These aren't just parenting platitudes. They're a blueprint for developing humans who think critically, act courageously, and contribute meaningfully to the world. We've overcomplicated parenting when the formula is surprisingly straightforward, yet we've lost confidence in our ability to implement it.