How to Make People Like You in 90 Seconds or Less Summary, PDF, EPUD, Audio

Nicholas Boothman, bestselling author of How to Make People Like You in 90 Seconds or Less, is a communication expert and Licensed Master-Practitioner of Neuro Linguistic Programming (NLP).

A former fashion and advertising photographer for brands like Coca-Cola, AT&T, and Revlon, Boothman leveraged his experience building instant rapport with diverse clients to develop his acclaimed “Rapport by Design” methodology. His practical, action-oriented approach to interpersonal connections has made his work a staple in the self-help and professional development genres.

Boothman’s expertise extends to related titles like How to Connect in Business in 90 Seconds or Less and How to Make Someone Fall in Love With You in 90 Minutes or Less, which have collectively sold over two million copies worldwide. Featured in The New York Times, The Economist, and on Good Morning America, he has also presented his strategies at Harvard Business School and London Business School.

Translated into more than 30 languages, his books remain foundational guides for mastering face-to-face communication in both personal and professional contexts.

What is How to Make People Like You in 90 Seconds or Less about?

How to Make People Like You in 90 Seconds or Less by Nicholas Boothman teaches rapid rapport-building through synchronized body language, tone, and attitude. It emphasizes making strong first impressions by mirroring others’ behaviors, asking open-ended questions, and actively listening. The book blends neuro-linguistic programming (NLP) strategies with practical tips for networking, dating, and social interactions.

Who should read How to Make People Like You in 90 Seconds or Less?

This book suits professionals, networkers, or anyone seeking to improve social skills. Salespeople, public speakers, and individuals navigating dating or social anxiety will benefit. Boothman’s techniques are tailored for quick, meaningful connections in personal and professional settings.

Is How to Make People Like You in 90 Seconds or Less worth reading?

Yes, for its actionable strategies on instant rapport. Critics praise its practicality but note some advice is commonsense. Readers value its concise, step-by-step approach to body language, conversation starters, and empathy-building.

What are the main techniques in How to Make People Like You in 90 Seconds or Less?

Key methods include:

Synchrony: Mirroring posture, gestures, and tone to build trust.
Open-ended questions: Encouraging dialogue with “how” or “why” queries.
Active listening: Using verbal nods (“I see”) and repeat-back phrases.
Positive attitude: Projecting warmth through eye contact and smiling.

How does Nicholas Boothman define rapport in the book?

Boothman defines rapport as a harmonious connection where individuals feel “in sync.” He argues it’s achievable in 90 seconds through intentional body language alignment, shared emotional states, and genuine curiosity about others.

What are common mistakes people make in first interactions according to Boothman?

Closed body language: Crossed arms or avoiding eye contact.
Monotone voice: Failing to match the listener’s energy.
Self-centered talk: Not asking questions or interrupting.

How does How to Make People Like You in 90 Seconds or Less compare to How to Win Friends and Influence People?

Both focus on empathy and listening, but Boothman’s book emphasizes speed and nonverbal cues, while Carnegie’s classic stresses long-term relationship-building. Boothman integrates modern NLP, whereas Carnegie relies on anecdotal principles.

What critiques exist about How to Make People Like You in 90 Seconds or Less?

Some call its strategies oversimplified or manipulative. Critics argue lasting relationships require more than 90-second tactics, though supporters counter that the book provides a foundation for deeper connections.

Can Boothman’s techniques help in job interviews?

Yes. The book advises tailoring your demeanor to the interviewer’s style, asking insightful questions, and using mirroring to create comfort. These tactics can foster likability and confidence.

How does the author’s photography career influence the book?

Boothman’s experience capturing authentic expressions in photos taught him to read micro-expressions and posture. This informs his focus on visual cues like smiling, eye contact, and open gestures.

What is the “90-second rule” in the book?

The rule states that first impressions solidify within 90 seconds. Boothman claims this window determines whether someone engages or disengages, making synchronized attitude, body language, and tone critical.

How can readers apply Boothman’s strategies in virtual meetings?

Adapt techniques by matching the speaker’s tone, nodding visibly, and using affirming phrases like “That makes sense.” Maintain eye contact via the camera and avoid distracting gestures.