
Dive into the hidden side of everything with Freakonomics, the groundbreaking bestseller that applies economics to sumo wrestling, drug dealing, and baby names. Challenging conventional wisdom with data-driven insights, this cultural phenomenon sparked a documentary, radio show, and global conversations about the unexpected forces shaping our world.
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What do sumo wrestlers, drug dealers, and schoolteachers have in common? They all respond to incentives in ways that challenge our basic understanding of human behavior. Freakonomics isn't about stock markets or interest rates-it's about the hidden patterns that shape our everyday lives. Economics, at its core, is simply the study of how people get what they want when resources are limited. By approaching economics as a kind of forensic investigation, Steven Levitt uses data to solve puzzles that most people overlook. Unlike traditional economists fixated on monetary policy, Levitt applies economic principles to everyday riddles-from the surprising truth about why drug dealers often live with their mothers to the unexpected factors behind falling crime rates in the 1990s. His work transforms economics from a dry academic discipline into an exciting toolkit for understanding the world around us. What makes this approach so powerful is how it consistently challenges what "everyone knows" with what the data actually reveals.