
In an era of hyperchange, "How to Future" offers practical tools for strategic foresight. With a 4.04/5 rating, this guidebook by sci-fi writer Madeline Ashby and futurist Scott Smith reveals how industry leaders navigate disruption. Can you afford not to see what's coming?
Scott Smith, co-author of How to Future, is a renowned futurist and founder of Changeist, a strategic foresight firm advising clients like NASA, UNICEF, and the UK government.
Madeline Ashby, his collaborator, is an award-winning science fiction author (vN, Company Town) and consulting futurist with a Master’s in Strategic Foresight from OCAD University.
Together, they blend speculative storytelling and practical frameworks to help organizations navigate technological and societal shifts. Smith’s earlier horror novel The Ruins became a cult classic, while Ashby’s work appears in Slate and MIT Technology Review.
Their combined expertise spans workshops for Engineers Without Borders, keynote talks at global forums, and contributions to the ASU Center for Science and the Imagination. How to Future distills their decade-long partnerships with Fortune 500 companies and NGOs into actionable strategies for anticipating disruption.
How to Future provides a strategic framework for anticipating and adapting to rapidly changing business landscapes. It teaches tools like signal scanning, scenario development, and strategic storytelling to help organizations build resilient, future-ready strategies. The book emphasizes treating the future as a dynamic conversation rather than a fixed destination.
Business leaders, strategists, and innovators facing disruptive trends like AI, geopolitical shifts, or evolving consumer demands will benefit most. It’s also valuable for educators teaching foresight methodologies and teams aiming to build adaptive organizational cultures.
Yes—it translates complex futuring concepts into actionable steps, with practical frameworks for scenario planning and trend analysis. Critics praise its hands-on approach but note it focuses on one methodology rather than comparing multiple foresight models.
The book outlines a 6-step process:
It treats uncertainty as a navigable challenge, not a barrier. By stress-testing multiple plausible futures through scenarios, readers learn to identify risks and opportunities early, fostering agility in decision-making.
This mantra rejects rigid predictions, urging leaders to continuously engage with emerging trends and recalibrate strategies. It emphasizes collaborative sense-making over top-down forecasting.
Unlike Blue Ocean’s focus on uncontested markets, How to Future prioritizes adaptive resilience over fixed plans. It complements execution-focused guides by adding tools for navigating volatility and systemic disruptions.
Yes—its signal-scanning techniques help identify early AI adoption patterns, while scenario-building tools allow teams to prototype responses to ethical, operational, and competitive challenges posed by AI.
Some reviewers note the book promotes a single foresight methodology rather than exploring alternatives. Others suggest deeper coverage of risk assessment and quantification could strengthen its practical application.
It recommends embedding foresight into daily workflows via trend dashboards, cross-functional scenario workshops, and leadership incentives tied to long-term adaptability metrics.
Key lines include:
While not explicitly about remote work, its tools help teams anticipate hybrid collaboration challenges, like using scenario planning to design office/remote policies adaptable to tech or demographic shifts.
Absolutely—readers learn to identify skill demand signals, create personal contingency plans for industry disruptions, and build networks aligned with emerging opportunities.
As climate tech, AI regulation, and supply chain volatility dominate headlines, the book’s emphasis on agile foresight helps organizations stay ahead of compounding crises and innovate responsibly.
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Most concerning is how modern life punishes uncertainty.
Futuring is not merely an intellectual exercise.
Sensing is the fuel that drives futuring.
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We've turned "the future" into a product. It's branded on magazine covers, streamed on Netflix, and somehow even printed on rubbish bins. Yet despite this obsession with what comes next, most of us feel utterly powerless to shape it. Here's the uncomfortable truth: we've been sold "flat-pack futures"-pre-assembled visions that someone else designed-when what we desperately need is the ability to build our own. This isn't about predicting tomorrow. It's about learning to navigate a world where the ground shifts beneath our feet before we've finished our morning coffee. Think about how you imagine next year. Do you see a straight line extending from today, or do you picture cycles and spirals? Your answer reveals something profound about how your mind processes possibility itself. Western cultures often treat time like a highway-linear, monochronic, marching steadily forward. But travel to Latin America, the Middle East, or much of Africa, and you'll encounter polychronic time: multiple threads weaving together, events overlapping, the past and future dancing with the present. These aren't just philosophical differences. They fundamentally shape how we frame probability, causality, and what's even possible. The language barrier runs deeper still. Modern life punishes uncertainty with a ferocity that would make medieval inquisitors proud. Data-driven businesses demand metrics for everything. "I don't know" becomes career suicide. Design teams rush to converge on singular solutions rather than productively exploring multiple possibilities. Organizations cling to "official futures"-like Moore's Law in computing-that become prison bars preventing us from seeing alternatives. Meanwhile, tech marketing has hijacked future language entirely, claiming "tomorrow, today" until the actual future becomes just another cultural commodity. Breaking free requires recognizing that futuring isn't about eliminating uncertainty-it's about learning to dance with it. The question isn't whether change is coming. It's whether we'll be swept along by it or learn to ride its currents with intention and skill.