
Transform your expertise into a movement. "Expert Secrets" reveals Russell Brunson's revolutionary frameworks for storytelling and webinar scripts that convert visitors into lifelong customers. Ranked among the "100 Best Sales Management Books," it's the blueprint industry leaders use to build loyal communities and million-dollar businesses.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Break down key ideas from Expert Secrets into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Expert Secrets into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Expert Secrets through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco

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Russell Brunson and his wrestling teammate were supposed to be enjoying spring break. Instead, they found themselves in a garage, building potato guns while their wives worked to pay the bills. After hours of online research, they'd mastered the art of launching potatoes hundreds of yards through homemade PVC cannons. Then came the realization that would change everything: 18,000 people searched for "potato gun plans" every month, yet nobody was selling instructions. They filmed themselves building the guns, burned DVDs, and started making $20-30 daily. The amount wasn't life-changing, but the lesson was-you don't need fancy credentials to become an expert. You just need to know something others want to learn. This pattern repeats everywhere. Jacob Hiller couldn't dunk a basketball, so he researched vertical jump training, documented his progress on YouTube, and now makes millions teaching others. Jermaine Griggs struggled with sheet music but excelled at playing piano by ear-he built a multimillion-dollar business teaching this skill. The formula is consistent: passion leads to learning, personal application creates results, and eventually you shift from student to teacher. That transition-from growth to contribution-becomes the key to building something bigger than yourself.