
Trapped in endless feature building? Melissa Perri's industry-shaking guide reveals why output-obsessed companies fail while outcome-focused ones thrive. Product leaders praise its transformative framework that aligns business goals with customer needs - the secret weapon against the build trap every organization fears.
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Ever wonder why so many products fail despite teams working overtime? The answer lies in what Melissa Perri calls "the build trap" - that dangerous zone where companies measure success by how many features they ship rather than the actual value they create. It's like a restaurant obsessing over how many dishes they serve while ignoring whether customers actually enjoy the food. This misalignment happens everywhere: enterprise software bloated with unused features, startups chasing the next shiny function, and established companies building products nobody wants. The consequences are severe - wasted resources, frustrated teams, and ultimately, business failure. But there's good news: this trap isn't inevitable. By shifting focus from outputs (features shipped) to outcomes (problems solved), organizations can transform how they build products and create genuine value.