
Discover how to see beyond the horizon with "Anticipate" - the visionary leadership guide endorsed by Unilever's Paul Polman. Master Rob-Jan de Jong's trademarked FuturePriming process to spot trends before competitors and transform uncertainty into your greatest competitive advantage.
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In 2002, when Elon Musk proposed rockets that could land themselves, aerospace veterans laughed. The physics seemed impossible, the economics absurd. Today, SpaceX Falcon rockets routinely perform this "impossible" feat. This transformation didn't happen through genius alone but through visionary leadership - the ability to anticipate possibilities beyond current realities and inspire others to realize them. Rob-Jan de Jong's "Anticipate" offers a practical framework for developing this elusive quality. Unlike texts that merely extol vision's importance, de Jong provides concrete methods for cultivating foresight through deliberate practice. His approach has earned praise from executives at Microsoft, Google, and other forward-thinking organizations who recognize that in today's rapidly changing landscape, anticipation isn't just advantageous - it's essential for survival.