
In "Adaptability," Max McKeown reveals why companies like Microsoft and Sony thrive amid chaos while others collapse. What separates survivors from extinction? This practical playbook - used by elite organizations worldwide - transforms uncertainty from threat to competitive advantage.
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In today's volatile world, adaptability isn't just advantageous - it's existential. When Mark Zuckerberg was asked about Facebook's extraordinary success, he didn't cite brilliant strategy or technological innovation. Instead, he pointed to mindset: the ability to adapt intelligently to changing circumstances. This capacity to evolve has become required reading at companies like Google and Amazon, where executives recognize that survival belongs not to the strongest or most intelligent, but to those most responsive to change. Adaptability isn't merely about survival - it's about creating new games where more people can win more often, transforming constraints into opportunities, and turning potential collapse into transcendence.