
Ditch perfectionism and embrace your purpose. Jordan Lee Dooley's transformative guide helps women overcome comparison and impostor syndrome using her viral "10-10-10 rule." Even 40-something moms find it revolutionary - what hidden potential might you unlock beneath your everyday struggles?
Jordan Lee Dooley, national bestselling author of Own Your Everyday, is a leading voice in faith-based personal development and entrepreneurial empowerment. Specializing in themes of purpose-driven living and overcoming self-doubt, her work blends practical business strategies with spiritual insights drawn from her journey as a college storage-closet entrepreneur turned creative business educator.
A graduate of Liberty University (where she now serves on the School of Business Board of Advisors), Dooley extends her expertise through The Own It Academy—her digital education platform helping women launch home-based businesses—and the top-rated SHE podcast. Her advice has been featured in Forbes, Inc Magazine, and SUCCESS Magazine’s 30 Under 30 List.
Dooley’s follow-up book, Embrace Your Almost, further explores navigating life’s unexpected pivots. Own Your Everyday debuted as an Inc. “Best Book to Be a Better Person” and continues to empower readers through its actionable framework for aligning daily choices with lasting purpose.
Own Your Everyday by Jordan Lee Dooley is a practical guide to overcoming societal pressures like perfectionism, comparison, and distraction. It encourages readers to find purpose in daily life through personal stories, actionable steps, and faith-based insights. The book emphasizes embracing imperfection, rejecting the need to "prove" worth, and focusing on intentional, small steps toward growth.
This book is ideal for women (especially millennials and Gen Z) navigating transitions, entrepreneurs, or anyone feeling stuck by societal expectations. It resonates with readers seeking to balance ambition with self-compassion, tackle self-doubt, or reframe everyday tasks as meaningful steps toward their goals.
Yes, reviewers praise its relatable tone, actionable advice, and focus on finding purpose in ordinary moments. Unlike typical self-help books, it avoids clichés by blending personal anecdotes with exercises like reflection questions and "big steps" to apply concepts like overcoming fear or distraction.
Key themes include:
Dooley shares her struggles with perfectionism, advising readers to redefine success by focusing on progress over flawlessness. She provides tools like "purpose checks" to align actions with core values and strategies to silence inner critics through self-compassion.
The book includes exercises such as:
This phrase underscores Dooley’s message that imperfection is part of the human experience. She argues that acknowledging flaws fosters authenticity and connection, allowing readers to pursue goals without waiting for "perfect" conditions.
While rooted in Christian values, the book offers universally applicable strategies. Dooley ties spiritual principles (e.g., trusting God’s timing) to tangible steps like setting boundaries or prioritizing tasks, making it accessible to faith and secular audiences alike.
Some readers note the faith elements may feel overly prominent for secular audiences. Others desire more depth on specific topics like career-building. However, most praise its balance of inspiration and practicality.
Dooley provides frameworks to reframe uncertainty, such as viewing transitions as seasons of growth rather than setbacks. She shares her experience of grief and career shifts to illustrate resilience tactics like journaling and community support.
Memorable quotes include:
Unlike productivity-focused guides, it prioritizes mindset shifts over hustle culture. It’s often compared to Girl, Wash Your Face but with stronger emphasis on faith integration and incremental progress.
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You can't walk through walls.
Your Brokenness Is Welcome Here.
We want to appear confident rather than do the work to become confident-pure laziness.
True purpose begins with being 100% yourself.
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From Columbia University alumni built in San Francisco

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Life isn't about finding your purpose - it's about recognizing the purpose that's been within you all along. Jordan Lee Dooley's journey from "recovering perfectionist with a chronic need to achieve" to someone who embraces imperfection resonates with countless women feeling the pressure to have life perfectly mapped out. Her childhood games with her Hispanic grandmother (Nana) taught her a profound lesson: you can't walk through walls. In their make-believe houses created with masking tape on carpet, Nana always left gaps for doorways - a metaphor for the vulnerability required to truly live. When Nana developed Alzheimer's years later and eventually passed away, Jordan tried filling her grief with achievements, becoming the quintessential overachiever. The pressure to prove herself and her true purpose could not coexist. It wasn't her skill set limiting her potential - it was her mindset. Have you ever felt completely out of place, desperately trying to fit in? After Nana's death, Jordan joined a sorority seeking belonging, standing awkwardly in a puffy pink jacket among perfectly dressed girls. Despite her fears of not fitting in, she discovered something profound: purpose isn't found in jobs, degrees, or titles, but in the meaning that drives our lives. Through late-night conversations and spontaneous ice cream sessions with roommates, she realized she was made for authentic connection beyond just fitting in. This understanding transformed her perspective and inspired her shop tagline, "Your Brokenness Is Welcome Here."