
Unlock real estate fortunes with Matt Faircloth's $40M-backed blueprint for raising private capital. While banks hesitate, savvy investors build wealth through relationships. What separates successful real estate moguls from dreamers? The ability to attract other people's money.
Matt Faircloth, author of Raising Private Capital: Building Your Real Estate Empire with Other People’s Money, is a leading real estate investor and private capital strategist. A seasoned entrepreneur and co-founder of DeRosa Group, Faircloth has over 15 years of expertise in multifamily investments, asset management, and structuring complex deals.
His book, a cornerstone in real estate finance literature, distills practical frameworks for securing private funding, drawing from his experience managing a $200 million portfolio across commercial and residential properties.
An active contributor to platforms like BiggerPockets and a featured speaker on The Investor’s Podcast, Faircloth combines hands-on investing acumen with educational outreach. His insights on investor partnerships and market cycles have made Raising Private Capital a critical resource, with over 45,000 copies sold.
Alongside his wife, Liz Faircloth, he co-hosts The Real Estate InvestHER Show, empowering investors through community-driven strategies. The book’s actionable advice and real-world case studies cement its status as a definitive guide for scaling real estate ventures through private funding.
Raising Private Capital provides a roadmap for real estate investors to secure funding through private individuals instead of traditional banks. Matt Faircloth explains how to build relationships with Cash Providers, structure win-win deals, and manage roles between Deal Providers (who find/execute investments) and investors. The book covers practical strategies for sourcing capital, negotiating terms, and maintaining transparency for long-term partnerships.
This book is ideal for real estate investors seeking alternatives to bank financing, especially those interested in fix-and-flips, rental properties, or commercial projects. It’s also valuable for beginners learning private funding basics and experienced investors aiming to scale their operations using other people’s money (OPM).
Yes, the book offers actionable advice, real-world examples, and a step-by-step framework for raising private money. Faircloth’s focus on relationship-building, deal structuring, and ethical practices makes it a trusted resource for investors prioritizing sustainable growth over speculative gains.
Faircloth advises tapping personal networks, attending real estate events, and leveraging mentorship. He stresses authenticity—sharing past successes and failures to build trust. The book also recommends creating a “private money pitch” to clearly articulate investment benefits and risks.
The book suggests starting with smaller, low-risk projects like single-family home renovations or duplexes. Faircloth emphasizes mastering one strategy (e.g., fix-and-flips) before expanding to multifamily or commercial properties, ensuring investors gain confidence and track records.
It details multiple models, including:
Some note the book’s beginner-focused approach may lack depth for advanced investors. Kirkus Reviews praises its accessibility but highlights its conservative stance—prioritizing preparation over “get-rich-quick” tactics.
While Brandon Turner’s book covers broader rental strategies, Faircloth’s guide dives deeper into private funding mechanics. Raising Private Capital is more niche, ideal for investors seeking alternatives to traditional loans.
With rising interest rates and stricter bank lending, private capital remains critical for investors. The book’s principles—like building trust and adaptable deal terms—help navigate economic uncertainty and capitalize on off-market opportunities.
Matt Faircloth is a real estate investor and co-founder of DeRosa Group, managing over 370 units and $30M+ in transactions. His experience with fix-and-flips, tax liens, and multifamily projects informs the book’s practical, no-fluff advice.
These emphasize accountability and long-term partnership building.
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Private capital enables true win-win scenarios.
Successful Deal Providers never stop learning.
Assess what unique value you bring to the table.
As a Deal Provider, you matter more.
Building relationships becomes your most valuable yet challenging work.
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Imagine having a financial superpower that transforms your real estate business from raising a few million dollars to managing an $80 million investor waitlist. What if I told you that most people already have access to over $1 million in private capital through their existing contacts-they just haven't recognized it yet? This hidden potential is what "Raising Private Capital" unlocks, revealing how private funding fundamentally differs from institutional capital in three critical ways. First, it offers negotiability that banks simply can't provide-flexible terms, deferred payments, and custom arrangements without corporate oversight. Second, it enables true win-win scenarios where investor returns directly correlate with your success, creating partnerships rather than mere transactions. Third, the direct source of funding creates natural alignment-when you return capital with profit, investors are likely to reinvest repeatedly, building long-term wealth for both parties. This dynamic creates two distinct roles: the Deal Provider who finds opportunities and contributes sweat equity, and the Cash Provider who supplies capital passively. When structured correctly, these relationships can deploy funding through various vehicles-debt secured by property liens, equity arrangements where investors own portions of properties, or unsecured lines for trusted partnerships. The versatility of private capital makes it ideal for different investment strategies, from quick-closing fix-and-flips to rental properties using the BRRRR method (Buy, Renovate, Rent, Refinance, Repeat) to larger commercial syndications.