Jennifer Aaker
Born: January 15, 1967 – Palo Alto, California, United States
Jennifer Aaker is a Stanford Graduate School of Business professor and behavioral scientist whose work examines meaning, time, connection, humor, and technology’s role in human well-being. She coauthored Humor, Seriously and The Dragonfly Effect, award-winning books that became global bestsellers translated into more than 20 languages.
Quotes
You May Also Like
Popular Books
Humor, Seriously
Jennifer Aaker & Naomi Bagdonas
Unlock the power of humor in business and life with insights from behavioral science and world-class comedians.
Dragonfly Effect
Jennifer Aaker & Andy Smith
Harness social media's power to create meaningful change. Learn strategies for focused, engaging campaigns that inspire action and drive results.
Humor, Seriously
Jennifer Aaker & Naomi Bagdonas
Unlock the power of humor in business and life with insights from behavioral science and world-class comedians.
Dragonfly Effect
Jennifer Aaker & Andy Smith
Harness social media's power to create meaningful change. Learn strategies for focused, engaging campaigns that inspire action and drive results.
Discover more
The Psychology of Human Connection
In an era where digital barriers are rising, mastering the mechanics of face-to-face influence is a critical competitive advantage. This plan is essential for leaders, negotiators, and anyone looking to turn social interactions into meaningful strategic connections.
Understand & influence human decision-making
In an era of information overload, understanding the hidden mechanics of the mind is a critical competitive advantage. This plan is ideal for leaders, marketers, and designers looking to leverage behavioral science to drive better results and ethical engagement.
The Hidden Drivers of Human Behavior
Understanding the unseen psychological forces that dictate our actions is essential for effective leadership and communication. This plan is ideal for professionals, managers, and anyone looking to master social intelligence and group dynamics.
The Behavioral Science of Reading People
This plan is essential for professionals in leadership, negotiations, or law enforcement who need to look beyond surface-level interactions. It provides a scientific framework for interpreting human behavior and uncovering the truth in high-stakes environments.
The Social Map: Decoding Human Dynamics
In an increasingly complex world, understanding the underlying drivers of human behavior is a critical competitive advantage. This plan is designed for leaders, collaborators, and anyone looking to master the psychological tools necessary to navigate social landscapes and influence group outcomes.
The Interpersonal Intelligence Field Guide
In a world of curated personas, the ability to decode hidden social signals is a superpower for leaders and negotiators. This guide is essential for anyone looking to navigate complex power dynamics and build deeper, more authentic connections by mastering the science of behavioral analysis.
The Art of Deep Attunement
In an increasingly distracted world, the ability to truly connect is a rare and vital skill. This plan is designed for leaders, partners, and individuals seeking to transform their relationships through the practical application of attachment theory and emotional intelligence.
Read the Room and Win
In today’s competitive landscape, the ability to decode human behavior is a superpower for professionals and leaders. This plan is designed for anyone looking to master social intelligence, from closing high-stakes deals to navigating office politics with ease.
Community Voices
"Jennifer Aaker is a behavioral scientist focused on understanding what creates meaning vs. happiness in life"
— TED
"Jennifer Aaker is a behavioral scientist and a professor at the Stanford Graduate School of Business"
— NPR
"The Dragonfly Effect, authored by Jennifer Aaker and Andy Smith, examines how people use social media to create change"
— Forbes
"Jennifer Aaker and Naomi Bagdonas use science to explain how humor at work helps alleviate stress, anxiety, and burnout"
— Arianna Huffington
"Stanford Professor Jennifer Aaker and Lecturer Naomi Bagdonas are bringing humor to the classroom and business world"
— Gentry Magazine
"Jennifer Aaker and Naomi Bagdonas have written a remarkable book for a remarkable moment in history"
— Joel Peterson
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
