Jay Heinrichs
Jay Heinrichs is an American author, editor, and rhetoric expert who writes about persuasion, argument, and language. He is best known for Thank You for Arguing, a popular guide to classical rhetoric, and also wrote Word Hero and How to Argue With a Cat. His work has helped popularize rhetorical training for broad audiences.
Biografia e Jornada do Autor
Jay Heinrichs built his career at the intersection of journalism, language, and classical rhetoric. A member of Middlebury College’s class of 1977, he began writing early; as he has recalled, a teacher told him in grade school that writers keep journals, and he never really stopped. For roughly a quarter century he worked as a writer, editor, and publishing executive, a long apprenticeship that became the first major turning point in his life as an author. He edited Dartmouth Alumni Magazine from 1986 to 1996, winning CASE’s Robert Sibley Magazine of the Year Award twice, and later held senior editorial roles with publications including Outside, Runner’s World, Backpacker, US Airways Attaché, and Southwest: The Magazine. That career gave him both a reporter’s eye and a publisher’s sense of audience.
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How to argue
How to argue
Effective argumentation is a foundational skill for success in any field where ideas matter—from business negotiations to academic discourse to everyday relationships. This learning plan benefits professionals seeking to influence stakeholders, students developing critical thinking abilities, and anyone who wants to communicate more persuasively while maintaining intellectual integrity and fostering genuine understanding.
Academic Debate Creator
Academic Debate Creator
This learning plan is essential for students, professionals, and advocates who need to articulate ideas persuasively and think critically under pressure. Whether you're preparing for debate competitions, improving professional communication, or developing leadership skills, mastering argumentation transforms how you analyze issues and influence outcomes. These skills are foundational for careers in law, policy, education, business, and any field requiring clear, logical, and compelling communication.
The Best Persuasion Books
Learn the psychology of influence with books on persuasion—master conversation, negotiation, and getting buy-in without manipulation.
Equipe BeFreed
Retorikk psykologi, psychology, politikk
Retorikk psykologi, psychology, politikk
This learning plan equips you with essential skills for understanding and navigating persuasion in modern society, where rhetoric and psychology intersect with politics and media daily. It's ideal for communicators, leaders, political professionals, marketers, educators, and anyone seeking to influence ethically while protecting themselves from manipulation. By combining ancient wisdom with modern psychological science, this program provides both offensive and defensive capabilities in the realm of influence.
Boost Productivity, Career Skills & Rhetoric
Boost Productivity, Career Skills & Rhetoric
In today's competitive landscape, technical skills alone aren't enough; professionals must also master their mental focus and ability to influence others. This plan is designed for ambitious individuals looking to combine peak productivity with strategic career navigation and persuasive mastery.
Win People Over With Your Ideas
Win People Over With Your Ideas
Whether you're pitching to executives, leading a team, negotiating deals, or simply trying to get your great ideas heard, the ability to persuade is one of the most valuable professional skills you can develop. This learning plan is essential for leaders, entrepreneurs, salespeople, project managers, and anyone who needs to influence decisions, gain buy-in, or inspire action in their work.
Master Mind & Communication via Philosophy
Master Mind & Communication via Philosophy
This learning plan bridges the gap between ancient wisdom and modern leadership by integrating logic, ethics, and communication. It is ideal for professionals and thinkers who want to sharpen their decision-making skills and influence others through reasoned, ethical discourse.
Writing Well
Writing Well
Strong writing skills are essential across virtually every career and creative pursuit, from business communication to personal expression. This comprehensive plan takes you from foundational principles through advanced techniques, making it valuable for professionals seeking to improve workplace communication, aspiring authors developing their craft, and anyone who wants to express their ideas more clearly and persuasively.
Vozes da Comunidade
"Cross Cicero with David Letterman and you get Jay Heinrichs"
— Joseph Ellis
"Jay Heinrichs knows a thing or two about arguing"
— The Times
"Jay Heinrichs is a witty guide to the lost art of self-persuasion, using the power of words to become our best selves"
— Florence Williams
"Jay Heinrichs is here, too, one of the world’s leading students of Aristotelian rhetoric"
— Bloomberg Businessweek
"American author and wit Jay Heinrichs isn't exaggerating"
— The Guardian
"Jay Heinrichs turns the self-help genre upside down with Aristotle’s Guide to Self-Persuasion"
— Diana Nyad
"Jay Heinrichs, master rhetorician and author of the bestselling book Thank You for Arguing, appeared on a recent episode of Salon Talks"
— Salon
"I thought that there could never be another book about effective communication that could come close to Jay Heinrichs’s Thank You for Arguing"
— Peter Heller
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
