Jason Fried author photo
Image via Wikimedia Commons, licensed under CC BY-SA 2.0.

Jason Fried

Jason Fried is an entrepreneur and business writer focused on company building, work culture, software product design, and calm productivity. He co-founded 37signals, makers of Basecamp and HEY, and coauthored Rework, Remote, and It Doesn’t Have to Be Crazy at Work, influential books on modern management and work practices.

Biography & Author's Journey

Jason Fried grew up in Chicago and studied finance at the University of Arizona, but his career took shape around design rather than banking. While still in school he freelanced on websites, then accepted a short-lived job as a creative director in San Diego before returning to Chicago and striking out on his own. In 1999 he helped start 37signals as a web-design firm. The decisive turn came when the company built an internal tool to manage its client work; released publicly as Basecamp in February 2004, it soon generated more revenue than consulting and allowed Fried to move from service work into software entrepreneurship full time. ((https://meetinnovators.com/2008/05/22/jason-fried-from-37-signals-docs/full-transcript.pdf))

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Quotes

quote
At its best, marketing is a transfer of enthusiasm
-Marketing is
quote
Seek people with "Years of evidence" instead
-Years of evidence
quote
Turning back can be getting ahead
-Turning back can be getting ahead
quote
Not groundbreaking. Just grounded
-The next product
quote
But the most interesting designs to me are when design changes your behavior
-When design drives behavior
quote
People often ask us how we get so much done so quickly at such a high level of quality with such a small team
-Shape Up
quote
We needed it bad. Without it, we were embarrassing ourselves
-Where we came from
quote
Avoiding overkill is the real cheat code
-Kill overkill
quote
On the laptops that we had. And that was enough
-REWORK: Tone is in Your Fingers
quote
At some point, usually sooner than later, it’s time to make a decision for most things
-REWORK: Making the Call is Making Progress

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Garry Tan's Books for Visionary Builders
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Tech, Business, Growth & Mindset Mastery

Tech, Business, Growth & Mindset Mastery

LEARNING PLAN

Tech, Business, Growth & Mindset Mastery

In an era of rapid digital transformation, success requires a blend of technical fluency, entrepreneurial agility, and mental toughness. This curriculum is designed for aspiring leaders and founders who want to bridge the gap between building software and scaling sustainable organizations.

2 h 28 m4 Sections
Learn Tech, Business, Culture & Productivity

Learn Tech, Business, Culture & Productivity

LEARNING PLAN

Learn Tech, Business, Culture & Productivity

In an era of rapid digital transformation, success requires a blend of technical fluency, strategic business thinking, and personal efficiency. This plan is designed for aspiring entrepreneurs and leaders who want to master the tools and mindsets necessary to thrive in a modern, innovation-driven economy.

2 h 48 m4 Sections
Boost Productivity & Entrepreneurship

Boost Productivity & Entrepreneurship

LEARNING PLAN

Boost Productivity & Entrepreneurship

This learning plan is designed for aspiring and early-stage founders who need to bridge the gap between individual efficiency and organizational scale. It provides a comprehensive roadmap for anyone looking to transition from managing tasks to leading a sustainable, growth-oriented business.

2 h 53 m4 Sections
Habits, Tech & Innovation Insights

Habits, Tech & Innovation Insights

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Habits, Tech & Innovation Insights

This plan bridges the gap between behavioral psychology and cutting-edge technology to prepare leaders for a digital-first world. It is ideal for entrepreneurs, strategists, and professionals looking to master both personal productivity and organizational innovation.

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Just see what this app can do

Just see what this app can do

LEARNING PLAN

Just see what this app can do

This comprehensive learning plan combines foundational productivity skills with advanced leadership and strategic thinking to transform how you work and live. It's ideal for ambitious professionals and entrepreneurs who want to move beyond basic time management to build sustainable systems for success, influence, and fulfillment. Whether you're overwhelmed by competing priorities or ready to scale your impact, this path provides the complete toolkit for high performance.

1 h 39 m4 Sections
Become like Steve Jobs

Become like Steve Jobs

LEARNING PLAN

Become like Steve Jobs

This learning plan is essential for entrepreneurs, product managers, and leaders who aspire to create breakthrough products and companies that transform industries. Whether you're launching a startup, leading innovation within an organization, or seeking to develop the visionary leadership that defined one of history's most influential business figures, this curriculum provides actionable frameworks from Jobs' legendary career.

2 h 15 m4 Sections

Community Voices

"Forbes said Jason Fried's blog Signal Versus Noise is "must reading" for the tech industry elite"

Forbes

"Seth Godin on Jason Fried's Rework: "Ignore this book at your own peril."

Seth Godin

"Mark Cuban on Jason Fried's Rework: "If given a choice, I'm investing in REWORK every time."

Mark Cuban

"Harvard Business Review called Jason Fried "another much-admired innovator."

Harvard Business Review

"Tony Hsieh on Jason Fried's Rework: "The wisdom in these pages is edgy yet simple, straightforward, and proven."

Tony Hsieh

"Tom Peters said Jason Fried's Rework is "just bloody brilliant."

Tom Peters

"Newsweek called Jason Fried's Rework "a Webby manifesto for post-recession success."

Newsweek

"William C. Taylor on Jason Fried's Rework: "The brilliance of Rework is that it inspires you to rethink everything."

William C. Taylor

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