Rework book cover

Rework by Jason Fried Summary

Rework
Jason Fried
3.98 (173659 Reviews)
Business
Entrepreneurship
Self Help
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of Rework

Forget business plans and outside investors. "Rework" demolishes traditional advice, earning praise from Seth Godin and bringing Tom Peters "near-tears" with its brilliance. Why do successful entrepreneurs swear by this counterintuitive guide that champions simplicity, action, and independence over conventional wisdom?

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Principais Lições

1

The Business Rules You Were Taught Are Wrong

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What if everything you learned about building a business is backwards? Traditional wisdom tells us to write detailed business plans, raise capital, hire aggressively, and chase growth at all costs. Yet some of the most successful companies thrive by doing the exact opposite. They start small, stay lean, and question every "must-do" on the entrepreneurial checklist. This counterintuitive approach isn't just theory-it's battle-tested reality. Consider how Southwest Airlines ignored industry norms about hub-and-spoke systems, or how Netflix eliminated late fees when competitors couldn't imagine survival without them. These companies didn't accept "real world" limitations. They rewrote the rules entirely. The dangerous phrase "that would never work in the real world" isn't wisdom-it's fear disguised as pragmatism, used to dismiss ideas that challenge comfortable assumptions. Success leaves clearer lessons than failure ever could. When something works, you know exactly what to repeat.

2

Build What You Actually Need

3

Cut Everything That Doesn't Matter

4

Work Smarter, Not Harder

5

Stand for Something Different

6

Build Trust Through Transparency

7

The Time Is Now

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Criado por ex-alunos da Universidade de Columbia em San Francisco

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