Douglas W. Hubbard
Douglas W. Hubbard is an American author, decision scientist, and founder of Hubbard Decision Research, known for applying quantitative methods to measurement, risk analysis, and decision-making. He wrote How to Measure Anything and The Failure of Risk Management, books that have influenced business, government, and project management practice.
Biography & Author's Journey
Douglas W. Hubbard built his career at the intersection of management consulting, statistics, and decision-making. After earning an MBA from the University of South Dakota in 1988, he began at Coopers & Lybrand, where he worked on applying quantitative methods to business problems. That period became the foundation for Applied Information Economics, or AIE, the framework he later developed around calibrated judgment, Bayesian reasoning, Monte Carlo simulation, and practical measurement under uncertainty. In 1998 he founded Hubbard Decision Research in the Chicago area, turning a consulting approach into a distinctive body of work used by corporations, government agencies, and other large organizations facing high-stakes decisions. ((https://hubbardresearch.com/category/news/?utm_source=openai))
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Popular Books
How to Measure Anything
Douglas W. Hubbard
A groundbreaking guide to quantifying the seemingly immeasurable, empowering readers to make better decisions through data-driven insights.
Failure of Risk Management
Douglas W. Hubbard
A critical examination of flawed risk management practices, offering innovative solutions to improve decision-making and analysis in business and government.
How to Measure Anything
Douglas W. Hubbard
A groundbreaking guide to quantifying the seemingly immeasurable, empowering readers to make better decisions through data-driven insights.
Failure of Risk Management
Douglas W. Hubbard
A critical examination of flawed risk management practices, offering innovative solutions to improve decision-making and analysis in business and government.
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Community Voices
"Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life"
— Peter Tippett
"Hubbard has made a career of finding ways to measure things that other folks thought were immeasurable"
— ComputerWorld
"Doug Hubbard really knows his stuff"
— Sam Savage
"Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions"
— Ray Gilbert
"Doug Hubbard, a recognized expert among experts in the field of risk management, covers the entire spectrum of risk management"
— Peter Julian
"Doug Hubbard's book is a marvelous tutorial on how to define sound metrics to justify and manage complex programs"
— Jim Flyzik
"Hubbard's book is a valuable resource for those who routinely make decisions involving uncertainty"
— Strategic Finance
"Doug Hubbard's book should be required reading for managers and practitioners responsible for mitigating risk"
— Ron Miller
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
