
In "How to Measure Anything," Douglas Hubbard demolishes the myth that intangibles can't be quantified. Used across industries from homeland security to venture capital, this game-changer introduces the "Rule of Five" that even skeptical executives embrace. What seems immeasurable in your business might be your greatest untapped asset.
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What if everything you believed about measuring cybersecurity risk was wrong? Most security professionals insist certain risks simply can't be quantified-the likelihood of a breach, the damage to reputation, the impact of emerging threats. Yet in a world where organizations collectively spend over $150 billion annually on cybersecurity, these "unmeasurable" factors drive critical decisions every day. The revolutionary insight from "How to Measure Anything in Cybersecurity Risk" is deceptively simple: measurement isn't about perfect certainty-it's about reducing uncertainty enough to make better decisions. When you reframe measurement this way, suddenly everything becomes measurable, and the entire approach to security transforms from gut feelings to calculated choices. The biggest obstacle to effective risk assessment isn't lack of data-it's misunderstanding what measurement actually means. Measurement isn't producing an exact value with zero error; it's making observations that reduce uncertainty. Even physicists don't measure the mass of an electron with perfect precision-they provide ranges with confidence intervals. This Bayesian approach treats uncertainty as a feature of our knowledge, not the thing being observed. We use probability precisely because we lack perfect information, not despite it. When someone claims something "can't be measured," they're usually revealing a fundamental misunderstanding of what measurement is.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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